Paris saint Germain Digital and e-commerse Strategy Analyses

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This time an Analysis of Paris Saint Germain‘s digital marketing and e-commerce strategy, as the club works on this strategy and has been standing out in this model to add revenue to the club.

WEBSITE HAS OBJECTIVE NAVIGATION (MOBILE FIRST) AND THAT FACILITATES THE CONVERSION TO E-COMMERCE, has up to three ways to reach the virtual store. It’s complies well with the aspect of linking and pagination, present a design and a differentiated navigation experience. Its follow the same visual identity between brand site and e-commerce.

Paris st Germain Digital and e-commerse Strategy Analyses Rafael Leitao Football PSG Ligue 1 Neymar fox sports stories foxsports foxsportsstories.com

WEBSITE
Website has a best navigation structure and design, with a lot of content. Supported to Ericsson. Great Highlights categorization hierarchy. Make good use of the club’s visual identity and aspirational photos. Mobile First, with a mobile or responsive site.

E-COMMERCE
The e-commerce with design focused on brand experience. Usability and navigation starting by categories, with less focus on products, offers a variety of product categories, and the aim of navigation and design. The platform owns the team. Works with language in English and French. Major failure by the site not be responsive or mobile. Mobile First, with a mobile or responsive site.

Paris st Germain Digital and e-commerse Strategy Analyses Rafael Leitao Football PSG Ligue 1 Neymar fox sports stories foxsports foxsportsstories.com

Download the PDF and see the complete presentation with all the analysis.

psgdigitalande-commercestrategyanalyses-171001220909

You can read more at sportt.com.br

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