Soccerex China will take place in Zhuhai on 17-18 April 2018, connecting football’s buyers, suppliers and decision makers for two days of insight, networking and business in one the fastest growing football markets in the world.
Since President Xi Jinping first proclaimed his intent to make China a great football nation, the country’s football growth has piqued the industry’s curiousity and this intensified following the launch of the China National Football Reform Plan in 2015. In 2018 following many months of organisation, Soccerex will begin a new chapter in support of the plan’s fulfillment by hosting the inaugural Soccerex China event on 17-18 April.
If you are considering doing business in China and want to learn more about the commercial opportunities presented by the country’s ambitious football development plans, Soccerex China is for you! Here are 5 reasons why you should attend:
1. CHINA’S POPULATION IS 1.379 BILLION, WITH OVER 500 MILLION REPORTED TO WATCH FOOTBALL ONLINE.
Clubs and brands can target 20% of the world’s population operating in a single market. At Soccerex China, attendees will learn about Chinese consumer behavior and the best channels and strategies to engage with Chinese fans with local insights on how they search for information on Baidu, share information on Weibo and communicate and make mobile payments using WeChat.
2. CHINA EXPECT THEIR NATIONAL SPORTS INDUSTRY TO BE WORTH $800USD BILLION IN 2025
Chinese investment in sport grew by 600% in the 10 years prior to focusing on football development with the launch of their football development plan. This investment looks set to continue with ambitious growth plans targeting a further 400% growth by 2025. In addition one of the core principles of their football plan is the use of international expertise and resources to accelerate growth. At Soccerex China, you will be able to meet decision makers from local governments and football administrators and allow your business to grow in tandem with football in China.
3. CHINA’S FOOTBALL REFORM PLAN (2015-2025) ADDRESSES THE NEED FOR DEVELOPMENT ACROSS ALL AREAS OF FOOTBALL IN THE COUNTRY, TRIGGERING MULTIPLE BUSINESS OPPORTUNITIES TO MEET LOCAL DEMAND.
The Plan aims for China to have 70,000 pitches, 50,000 coaches and fifty million players by 2020, of which 30 million will be school children. This provides vast commercial opportunities for organisations ranging from construction and turf companies to technology and insurance providers, to name a just few, as well as coaches, clubs and technical experts. At Soccerex China, you can discover the untapped business potential of this market and get your brand in front of the right audience.
4. THE FIFA WORLD CUP COULD SOON BE HOSTED IN CHINA!
Having hosted two FIFA Women’s World Cups, the 2008 Beijing Olympics and set to host the 2022 Winter Games, Chinese governing bodies have publicly expressed their interest in bidding for this major event and fulfilling the President’s stated ambition to host the tournament by 2030. At Soccerex China, attendees will learn about planning, delivery and legacy of major sport events, the expected impact on the industry if the world’s biggest football tournament goes to in China and the chance to steal a march on your competitors by forming key regional relationships ahead of any announcement.
SOCCEREX AND CHINA, THE PERFECT BLEND
Soccerex China gives us the opportunity to apply over 20 years of industry experience in growing the global football industry to undoubtedly one of the world’s fastest growing and most exciting football markets. Combining this experience and heritage with the strong connections we have established with regional governments and governing bodies, we will succeed, where others have failed, in delivering a high calibre international event that both supports China’s football development plans and unlocks the business potential for the wider industry.
Over the years Soccerex opening ceremonies have featured FIFA Presidents, Prime Ministers, Royalty and some of the world’s best players. The inaugural Soccerex China will kick off with a series of welcome addresses from regional and international dignitaries including Soccerex Chairman, Tony Martin.
Whether it is Gianni Infantino, Diego Maradona or Raul, Soccerex events regularly deliver insightful interviews with football’s elite and Soccerex China will be no different with an exclusive 1-2-1 interview with one of the most important and influential figures in the global game.
HOW EUROPEAN CLUBS CAN HELP FOOTBALL ‘S GROWTH IN CHINA
Through a series of presentations and discussions from leading European Clubs such as FC Bayern Munich and AFC Ajax, experts will share their current activities in China and assess what the best approach is to ensure lasting benefits for all parties..
At Soccerex, decision makers and major event organizers will provide answers and share their experience in bidding for and hosting mega sporting events.
CHINA ‘S FOOTBALL DEVELOPMENT AND THE ROLE OF EDUCATION
In this session, a panel of regional and international experts will explore the synergies between football and education and look at the possible ingredients for establishing China’s winning football formula.
COACHING THE COACHES
In this session we will hear from experts in delivering coach education programmes as they analyse methodologies, teaching practices and the resources required to build the great coaches of tomorrow.
CREATING SOCIAL CHANGE THROUGH FOOTBALL
Drawing on local and international expertise, this session will showcase the power of football to create social change and positive cultural development.
BUILDING SPORT CITIES
Imagine a whole city based around a sporting franchise: a city that allowed you to connect with your favourite team or teams all year round, without travelling, through a range of branded sporting facilities, restaurants and retail opportunities.
BUILDING SUSTAINABLE FOOTBALL FACILITIES
In this discussion we will hear from facilities experts as they look at the challenges in developing sustainable football facilities that can be used all year round and which have the necessary components to promote grassroots development and a healthier lifestyle.
THE FUTURE OF BROADCASTING
At Soccerex, broadcasting experts from China and other leading markets will share their views about the current landscape and the future of broadcasting.
BIG DATA AND THE FUTURE TRANSFORMATION OF FOOTBALL
Where will Big Data take the industry next? What technological advancements will further the progression of its impact on players, teams and of course the fans. At Soccerex China, technology experts will evaluate the impact of Big Data on football and debate its potential future transformation of the game.
UNDERSTANDING AND ENGAGING CHINESE FANS
With a population of over 1.37bn and a rapidly growing passion for the game, China offers huge potential in terms of fan bases, and fan related revenues. At Soccerex, Chinese media companies and agencies will explain the best way to attract Chinese fans and communicate with them.
STRIKING A BALANCE – DOMESTIC FOOTBALL GROWTH VS. THE NEEDS OF THE NATIONAL TEAM
Senior league and FA figures will be joined by technical specialists to analyse the priorities involved in both league growth and improving national team performance and how a balance can best be struck to serve the interests of all parties.
ESPORTS – A WHOLE NEW GAME
What is the best way for clubs to connect with the eSports market? Do they need to hire players for an eSports team? Should leagues and federations organize their own competitions or partner with eSports specialists? At Soccerex China, leading eSports experts will explain this phenomenon and look at the best way for football rights holders to capitalize the opportunities of this exciting new sector.
“GOOD GOVERNANCE FOR A GOOD GAME” – THE PRINCIPLES OF GOOD GOVERNANCE IN FOOTBALL MANAGEMENT
In order to provide the foundation for an industry to grow, professional organisation is needed at all levels, based on principles of good governance such as integrity, transparency and accountability. In this session we will bring together a group of legal and business experts to assess the principles of good governance in football and how they should be applied by the different businesses, governing bodies and rights holders involved.
LESSONS FOR LEAGUE SUCCESS
At Soccerex China, a mix of regional and international league chiefs will reveal their lessons for league success, look the lessons that can be learned from each other and at possibility of establishing mutually beneficial partnerships.
In this special session we will gather a panel of sporting legends to look at who their heroes were both, on and off the pitch, why they were so special to them and how they dealt with the pressure of being looked up to by fans in their careers.