Valencia CF – Digital Marketing and e-commerce Analysis

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This time an Analysis of Valencia CF in the Digital Marketing and E-commerce Strategy was developed, as the club works on this strategy and has been standing out in this model to add revenue to the club.

Valencia CF - Digital Marketing and e-commerce Analysis Rafael rodrigo leitao la liga football soccer fox sports stories foxsports foxsportsstories.com sports management sports business stories

Website has a best navigation structure and design, with a lot of content. Supported to Valencia. Great Highlights categorization hierarchy. Make good use of the club’s visual identity and aspirational photos.

Mobile First, with a mobile or responsive site, highlighting the sharing of content on users’ social networks. Content development very focused on images.

Valencia CF - Digital Marketing and e-commerce Analysis Rafael rodrigo leitao la liga football soccer fox sports stories foxsports foxsportsstories.com sports management sports business stories

E-commerce with design focused on brand experience. Usability and navigation starting by categories, with total focus on products, offers a variety of product categories, and the aim of navigation and design.

The platform owns the team. Works with language many different languages. Major failure by the site not be responsive or mobile. Many different promotions and freight benefits.

You can download the whole report here:

valenciadigitalmarketingande-commerceanalysis-171227001549

Read more at: sportt.com.br

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