Chelsea F.C. – digital and e-commerce Strategy

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I developed an analysis of Chelsea FC‘s digital marketing and e-commerce strategy, as the club works on this strategy and has been standing out in this model to add revenue to the club.

Chelsea F.C. - digital and e-commerce Strategy Rafael Rodrigo Leitao fox sports stories foxsports foxsportsstories.com sports management sports business stories fox sports

WEBSITE has direct conversion to nike.com e-commerce, design follows the brand platform, there is a break in the browsing experience between Nike’s website and e-commerce, totally different design. In addition to having an outdated, bloated and objectively structured structure and design, it prioritizes news and content.

Chelsea F.C. - digital and e-commerce Strategy Rafael Rodrigo Leitao fox sports stories foxsports foxsportsstories.com sports management sports business stories fox sports

Website has a bad navigation structure and design, with a lot of content. Great Highlights categorization hierarchy. Make good use of the club’s visual identity and aspirational photos.

The e-commerce with design focused on brand experience. Usability and navigation starting by categories, with less focus on products, offers a variety of product categories, and the aim of navigation and design.

You can download the whole report here:

chelseadigitalande-commercestrategyanalyses-171010014551

Read more at: sportt.com.br

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