2017 Turkish Airlines Euroleague Final Four Digital Impact


Turkish Airlines EuroLeague Final Four.

The main product of the Elite Sports and entertainment company. We are getting closer to the 17th edition of the event. The latter will be held for the first time in Belgrade, Serbia – the 13th city to host the premium entertain and sports show.

Since its inception on the 2001-2002 Season in Bologna, Italy, the Final Four have had a relevant growth on the court as well as off the court.

As a matter of fact, the 2017 Turkish Airlines EuroLeague Final Four proved the former.

Istanbul was selected to provide fans, sponsors, executives and players the Elite European Basketball showdown for a second time.

Records and history were made. For the first time, a Turkish Club rose the Turkish Airlines EuroLeague trophy. Fenerbahce Dogus Istanbul celebrated in its city with its fans in an energetic environment!

Nonetheless, the engagement, the story and the results were followed worldwide.

Regarding the new Euroleague Basketball A-Licence Clubs and IMG Agreement On 10-Year Joint Venture WME/IMG – a global leader in sports, fashion and media – the digital reach and growth was stunning during the premium weekend of the Final Four.

From introducing the Facebook Messenger Bot – assisting and enriching fans knowledge on stats, records and complementary information from Turkish Airlines EuroLeague teams/players.

Furthermore, VR technology was a ground-breaking technology added by EuroLeague Basketball – an achievement created from the synergy with FirstVision. As a matter of fact, it was the first time a sport organization used such a technology – the former increased the fan engagement with on-demand content.

You can check the innovative VR 360-Degree body cameras video from EuroLeague here.

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Additionally, and displayed on the image below, it is visible the impact of the mention IMG partnership on Social media via short-but-meaningful videos. The numbers from the previous year are unique:

#F4GLORY hashtag, with a global reach generated 2.6 Billion of potential impressions on Twitter and 298K+ Mentions. Also, video is considered the most engaging content from Marketing experts. Regarding the latter, there were almost 27 Million Video Views on EuroLeague Social media Channels.

We will soon acknowledge which innovative/engaging tools will be part of the 2018 Turkish Airlines EuroLeague Final Four in the Serbian capital – Belgrade.