Here are the top 8 sports business news in China that you CANNOT miss over the last week.
Chinese National Football Team Receives Invitation of 2019 Copa América
There will be 16 teams participating in 2019 Copa América, including 10 member countries, and 6 invited teams from Confederation of North, Central American and Caribbean Association Football(CONCACAF) and Asian Football Confederation(AFC). According to Brazilian media, China, Japan, Australia, Qatar and South Korea have received the invitation, and Qatar has been confirmed to attend it.
The China-Argentina Football Cooperation Program Launches
On April 5th, the China-Argentina Football Cooperation Program was formally launched in the suburbs of Buenos Aires, Argentina. According to the plan, China will send young players to Argentina for long-term or short-term training, participating in the warm-up match organized by the AFA, and will set up a joint club to participate in the local league in the future. At the same time, Argentina will send coaches to China to train Chinese coaches and select football players.
Tencent Reaches Strategic Cooperation with MLB
April 3rd News, Tencent announced to be the exclusive digital media partner of MLB (the United States Major League Baseball) in China. From the next season, Chinese users can watch 125 games including home run contests, All-Star games, and World Championships through Tencent platforms.
Wechat Shows on Golf Masters Tournament
On 4 April, WeChat announced to be the sponsor of Chinese golfer Li Haotong, Dou Zecheng, and Lin Xiyu. The players’ hats, shirts, and bags will be printed with WeChat logo. This weekend, WeChat logo is going to show up at Masters Tournament with Li Haotong, the most famous Chinese golfer.
Peak Sponsors 2018 Sina 3X3 Golden League
On April 1st, at the opening game of the 3×3 Golden League in Guangzhou, Peak Sports announced the second consecutive year as the chief partner of the event. Peak Sports provides quality equipment to help players demonstrate their best self and aims to further consolidate Peak’s leading position in the Chinese basketball market.
Man United Announces Partnership with China Ping An Bank
Manchester United Football Club announced a partnership with Ping An Bank. The cooperation will last multiple seasons. As a part of the cooperation, Ping An Bank promised to offer a variety of customized financial services products to Chinese fans, among which joint credit card will be available first.
Porche AG Sponsors 2018 Beijing International Running Festival
On April 4, the 2018 Beijing International Running Festival and Beijing Half Marathon (“Beijing Run”) press conference was held in Beijing. “Beijing Run” officially announced Porsche, the world’s top sports car brand, as the official sponsor of this event. In this year, Porsche will offer a variety of vehicles to cover all car needs of the event.
CBA Clubs Jointly Build up China Basketball Club E-sports League
On April 3, 6 Chinese Basketball Clubs reached a tripartite cooperation with Zhongjing Inter Entertainment and Tencent, combined with basketball culture and the popular game “Arena of Valor”, jointly creates the EBA China Basketball Club E-sports League. It is said that EBA is like a e-sports version of CBA. 6 basketball clubs will set up their own “Arena of Valor” e-sports team to conduct the home and away games.