We know how much all the teams that have managed to be in the playoffs, have dedicated themselves enough on the court, now we know these “disputes” in the digital world, after all, this is the reflection of a good performance of the business strategy, in line with the success of the team on the court.
Let’s start with Panathinaikos Superfoods Athens and Real Madrid, how are they performing in the Social Media (Facebook)?
Panathinaikos Superfoods Athens has weathered a season of ups and downs to return to the playoffs to the court advantage. But how they are working their strategy of interaction and engagement with their fans? First analysis that we will do is the Facebook page.
The number of fans is 385,000 followers with 1.1% engagement of the entire base, in recent months there has been a growth of its numbers with decrease of -0.0024% (almost nothing).
The types of posts the team posts are larger in the video format, most of the posts are related to match bids, interviews, and other content that increase engagement with the audience. The number of video posts (61) in a month is great, compared to other EuroLeague teams. The highest number of posts in the week is Friday, always reflecting a post-game that occurred the day before.
How is Panathinaikos performing on its website?
Let us now analyze the performance of Panathinaikos on its website. Always with an average number of 150 thousand users per month, with last month of March in 178 thousand users, it has an average performance when we analyze the time of permanence (00:56), pages per visit (2) and Bounce Rate (51%).
It could not be different the percentage of users per country that access the page, Greeks dominate with 83% of all access, followed by Cyprus, England, the United States and Bulgaria.
Let’s now analyze Real Madrid, how are they in the Social Media (Facebook)?
Already Real Madrid overcame in terrible blocking problems of their athletes, managed to qualify for the playoffs dispute, but as the team is in its digital strategy, now let’s evaluate Real Madrid Baloncesto.
The number of fans is of 16.2 million followers with engagement of 0.014% of the whole base, in the last months did not grow their numbers with decrease of -0.0039% (almost nothing). A larger follower base than Panathinaikos, but with very few active people, possibly converted by the Real Madrid brand in football, with low interest and fanpage engagement.
The types of posts the team posts are larger in the video format, most posts are related to game bids, interviews, and other content that increase engagement with the audience. The number of video posts (41) in a month is great, compared to other EuroLeague teams, but this is below Panathinaikos, possibly because it produces a smaller number of content.
The highest number of posts in the week is on Fridays, always reflecting a post game that occurred the previous day, behavior common among all EuroLeague teams.
How is Real Madrid performing on its website?
Already when we evaluate the number of accesses to the website of Real Madrid Basket, it is on the same website of the football team, navigation begins on the team’s home page until arriving at the specific page of Basket. Even though the access is giant, we can not identify the number converted to the modality, in this way we will analyze the website as a whole.
Real Madrid has an average of visits of more than 7 million, with a good time of visit, great number of pages per visit (3.23) and a bad Bounce Rate (61%), overall the performance is satisfactory.
When we evaluate the number of users per country, it is clear that there is a clear behavior of the internationalization of the Real Madrid brand, but with a focus on football, this influence in the presence of countries such as USA, Congo and Brazil.