Here are the top 9 sports business news in China that you CANNOT miss over the last week.
Neymar Becomes the Global Brand Ambassador of TCL
On April 17th, TCL Global Brand Ambassador’s signing and new product launch press conference was held in the hometown of Neymar and the football kingdom, Brazil. TCL and Neymar exchanged a signature jersey and a stamp that symbolized the status of the “global brand ambassador”. At the same time, the TCL x Neymar theme advertising was strongly exposed in the 13 cities around the world.
Evergrande Football School Plans New Campuses in Germany and France
According to the official Weibo news of the Guangzhou Evergrande Football Club, the student recruiting of its Football School in 2018 has been launched and 700 students aged 9-12 will be recruited nationwide. It is planning new campuses in Germany and France in next 3 years. In October 2014, Spain Campus of Evergrand FC successfully launched.
Guoan FC Reaches Strategic Cooperation with a Massive Czech Club
According to Czech media, the Czech giants SK Slavia Praha announced a strategic cooperation with Beijing Guoan Club. The two sides will cooperate in the first team and youth training.
Conference & International Sports Consumption Exhibition Held in Hangzhou
On April 19th, 2018, one of the largest sports industry exhibitions in China, the 13th CSMF, Conference & International Sports Consumption Exhibition was held in Hangzhou, Zhejiang. The theme is “Entry of the World”. Sports industry practitioners from over 30 countries gathered to share and collide.
SoccereX Global Football Industry Summit Kicks off in Zhuhai
On April 17th, the 2018 SoccereX Global Football Industry Summit kicked off at the Zhuhai International Convention and Exhibition Center, which lasted for two days and attracted more than 100 exhibitors from China and abroad. SoccereX has provided unparalleled networking and business development opportunities for more than 60,000 participants worldwide.
Mavericks and 76ers to Participate in NBA China Game in October
On April 18, NBA officially announced that the participating teams in the NBA China Game this year were Philadelphia 76ers and Dallas Mavericks. On the 5th and 8th of October this year, the 76ers and the Mavericks will play two games at the Mercedes-Benz Center in Shanghai and Shenzhen Grand Canal Center respectively.
The 2018 International Champions Cup Cancels the Chinese Division and will Return in 2019
On April 17th, the ICC International Champions Cup announced on its official microblog that due to this year’s World Cup and the shortened summer break of the European leagues, the tournament will cancel the Chinese division in 2018, and it will return in 2019. The International Champions Cup came to China for the first time in 2015. Last year, five teams of AC Milan, Inter Milan, Bayern, Dortmund, Arsenal, and Lyon jointly contributed a series of wonderful games to the Chinese fans.
Dortmund and DAKA Culture to Jointly Launch Collectible Cards in Mainland China
On April 17th, DAKA Culture and Dortmund Football Club announced the cooperation. From the beginning of the current season to the end of the 18-19 season, DAKA Culture will help the Dortmund FC develop the Chinese market in its own unique way of collectible cards then better engage with Chinese fans.
LGD and PSG Reaches Brand Strategic Cooperation
April 19 news, LGD e-sports club and Paris Saint-German Football Club (PSG) held a cross-border cooperation signing press conference, officially announcing the strategic brand partnership between LGD.DOTA2 team and the Paris Saint-Germain Football Club.