The world is fully focused on Russia 2018 World Cup football season, but whoever said that CSKA would miss this opportunity to demonstrate its strength in Basketball, is wrong. Exactly that, CSKA is in the EuroLeague Final Four, as the world looks at the country, we have a clear CSKA demonstration of their strength in Basketball. We all know the CSKA force on the court, let’s get to learn more about their digital strength, how they are “playing” their part through their website and social networks (Facebook).
HowCSKA is performing on Social Media (Facebook)?
CSKA got the opportunity to play in the playoffs to the court advantage. But how they are working their strategy of interaction and engagement with their fans. The first analysis that we will do is on its Facebook page.
The number of fans is more than 95,000 followers with 0.26% engagement of the entire base, in recent months has grown by approximately 0.094%, a low engagement to the size of the user base, with less than 1% for a base less than 1 million users, very low index.
The types of posts, the team posts are larger in the image format (photos), most posts are related to match bids, interviews, and other content that try to increase engagement with your audience, but the ideal format for increasing engagement is video.
The number of videos (39) posts in a month is low when compared to other EuroLeague teams. The highest number of posts in the week is Thursdays, unlike the other teams that are focused on Fridays, always reflecting a post-game that occurred the day before.
How is CSKA performing on its website?
Let’s now analyze CSKA’s performance on its website. It has great numbers with an average of 330 thousand users per month, in the last month of March got 304 thousand users, it performs much better than the rest of EuroLeague teams, when we analyze the dwell time (00:04:47), pages per visit (3.19) and Bounce Rate (33%), meaning the public is browsing a lot of pages, with a long stay time and a very low Bounce Rate, Good Quality Traffic.
It could not be different the percentage of users per country that access the page, Russian team website, Russian users, dominate with 77% of all access, followed by Argentina, Estonia, Ukraine, Moldova.