To be a champion in a league so balanced, with strong teams, is not an easy task, Fenerbahce knows very well what that challenge is. Current champion of the last season of EuroLeague is in the finals of this season 17-18. But with a team so prominent in two years of achievements on the court, as is Fenerbahce with its digital strategy, how are they playing their role through their website and social networks (Facebook).
How are Fenerbahce’s Social Media (Facebook)?
The Turkish team won “the opportunity” to participate once again in the playoffs, with advantage and achievements on the court. But how they are working their strategy of interaction and engagement with their fans. The first review we will make is from your Facebook page.
The number of fans is more than 1.3 million followers with 0.73% engagement of the whole base, in recent months has grown by approximately 0.023%, a high engagement for the size of the user base, unlike other teams Fenerbahce has a large follower base of more than 1 million, this hampers the growth of the engagement percentage, even so, it has something close to 1% (0.73%) and continuous growth (0.023%). Evaluating these numbers we can say that Fenerbahce is a team champion in the digital world.
Most of the posts are related to game bids, interviews, and other content that try to increase engagement with your audience, but even though the club posts more photos, also has a larger number of video posts (61), a very high number compared to most teams in EuroLeague.
The highest number of posts in the week is Thursdays, unlike the other teams that are focused on Fridays, always reflecting a post game that occurred the day before.
How is Fenerbahce performing on your website?
Let us now analyze Fenerbahce’s performance on your website. It has the best numbers with an average of 1.8 million users per month, with last March of 1.93 million users, performs much better than the other EuroLeague teams, when we analyze the length of stay (00:01:47 ), pages per visit (3.37) and Bounce Rate (58%), we can conclude that the public is browsing a lot of pages, with average time of permanence and with a very average Bounce Rate, High Traffic with Good Quality.
It could not be different the percentage of users per country that access the page, Turkish team website, Turkish Users, dominate with 92% of all access, followed by Germany, Belgium, England, Greece.