After the incredible victory and classification of Zalgirio over Olympiacos, the club’s fans thrilled on the streets of Lithuania and on the digital platforms, after all it is a historic feat of the team that ensured for the first made its participation in the finals of EuroLeague, something that does not happened since the last century. Think of a great commitment from the fans, crazy with the fact, this is reflected in the analyzes below.
But with a team so prominent in this first opportunity, how is Zalgiris with its digital strategy, how they are playing their role through their website and social networks (Facebook).
How are Social Media (Facebook) Zalgiris?
The Lithuania team won the opportunity to participate for the first time (in that century) of the playoffs, with advantage and achievements in court. But how they are working their strategy of interaction and engagement with their fans. The first analysis we will do is from your Facebook page.
The number of fans is more than 197,000 followers with 3.4% engagement of the whole base, in recent months has grown by approximately 0.056%, a high engagement for the size of the user base, unlike other EuroLeague teams has a small follower base, but with the highest engagement rate, plus the highest growth, well above the 1% benchmark. Evaluating these numbers we can say that Zalgiris has grown a lot in recent months, especially with the participation of users who were already followers of the club on Facebook.
The post formats published by the club are larger in the video format (87), most posts are related to match bids, interviews and other content that increase engagement with your audience. This is a clear example of how to increase engagement through more interactive formats, this Zalgiris does very well, getting the best result among EuroLeague teams.
The highest number of posts on the week are on Fridays, unlike the other teams that are focused on Thursdays (eg CSKA and Fenerbahce), always reflecting a post-game that occurred the day before.
How is Zalgiris performing on your website?
Let’s now analyze the performance of Zalgiris on your website. It presents a number with an average of 400 thousand users per month, with last month of March of 434 thousand users, performs inferiorly to the other teams of EuroLeague, when we analyze the time of permanence (00:01:03), pages per visit (1.66) and Bounce Rate (48%), we can conclude that the public is navigating little by the pages, with a small dwell time and with an average Bounce Rate, Medium Traffic with Average Quality.
Zalgiris website is dominated by users of Lithuania, dominate with 83% of all access, followed by England, Norway, Poland, Ireland.