This week an article on FC Zenit St. Petersburg digital marketing strategy has been developed, which is Europe’s 17th most popular football club, and one of the great football challenges in Europe.
We consider Zenit’s website as one of the Best European Club websites no question User Experience, starting hair Number of language options, 12 in total: Russian, English, Spanish, Portuguese, Italian, French, German, Polish, Chinese, Japanese, Danish, Greek and Finnish. The largest number of language options, prepared to welcome supporters around the world, is important for the FIFA World Cup, which will take place this summer in Russia.
Another good evaluation is the designation of content, the distribution of content, the hierarchy of images, the communication of news and products, all very well structured, facilitating the navigation of the users.
The audiences of the website in contrast to other football clubs websites in Europe, have a very positive performance, it is among the highest numbers of accesses of football clubs in general. With an average of 1.2 million visits per month (with the result of the month of April in 1.4 million people) Zenit website has marked Visit Durantion on average with 00:03:16, Pages per Visit of 4.11, and Bounce Rate average of 43.26%, reference numbers envy to several clubs around the world.
Russian Federation (85%), continued from Germany (2.04%), the United States (1.92%), Turkey (0.90%) and Finland (0.84%).
Most of the visits are made through organic traffic, with no media investment driven by Google searches, for words directly related to the club’s names.
In the last five years of searches related to the Zenit brand, we can observe that there is not a significant market, only a common behavior while maintaining an average. Possibly reflecting the results on the field in the last five years on a quest has been very concentrated on only women in Russia.
Social network with greater conversion of users to the Zenit and Vkontakte website (64%), followed by Twitter (22%) and Youtube (6%).
The thermograms can have a digital marketing strategy of Zenit, more than a great design, have a great result of browsing and a number of access with quality. In other marketing matters that highlight Zenit in the European football scene.
Near FC Zenit Saint Petersburg
Football Club Zenit is a Russian football club in the city of St. Petersburg. Founded in 1925, the club plays in the Russian Premier League. Zenit were 2007, 2010, 2011-12 and 2014-15 winners of the Russian Premier League and the 2007-08 UEFA Cup and UEFA Super Cup 2008 winners.
The Deloitte Football Money League report on European football ranked Zenit Saint Petersburg as the 17th most valuable football team in European football.