China Sports Weekly Highlight

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Here are the top 7 sports business news in China that you CANNOT miss over the last week.

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Henry Becomes Vatti Brand Ambassador

On May 17th, Vatti, a high-end smart kitchen appliance brand, officially announced that French legendary football star Thierry Henry became its brand spokesperson.

After signing with the French national team, this is another movement from Vatti on sports marketing in the World Cup year. Chinese consumers can get benefits from it by more chances of meeting World-class stars, moreover, they can experience French-style fashion, food, football, even Russian World Cup by themselves.

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AC Milan and Guizhou Hengfeng Collaborate to Launch Youth Training Program

On the morning of May 20th, European time, AC Milan Football Club held a press conference with Chinese Super League Guizhou Hengfeng Football Club in Milan and announced that the two sides formally launched the joint youth training program.

Three AC Milan-trained coaches will be stationed in Guizhou to provide youth training and technical and tactical strategy guidance for the U17 and U19 echelons.

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Hexindai.com Becomes the Official Sponsor of the Argentine National Team

As the World Cup coming soon, China’s well-known Internet finance and credit company, Hexindai.com, announced the cooperation with Argentine Football Association, officially became the only sponsor of the Argentine national football team in the Chinese Internet financial industry. This is the first time it conducted cooperation with football industry after the listing of the credit company in November 2017 in the US Nasdaq.

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NBL Holds Business Promotion Conference

On May 17, the 2018 National Men’s Basketball League (NBL) Promotion Conference was held in Beijing and announced that the league will be officially opened on June 10. The first sponsors of this season are Spalding, Gatorade, and Chinese brands ANTA and Hikvision.

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F5WC and Greenery Club Reach a 10-year Cooperation Agreement

The F5WC (THE WORLD FOOTBALL FIVES) has signed a 10-year cooperation agreement with Beijing Greenery Football Development Center. The F5WC has more than 2 million registered players from 68 countries. It is the world’s largest futsal tournament.

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SAIC Group Becomes Senior Partner of the 2018 Chinese Super League

On May 17th, SAIC and Super League jointly announced that SAIC Group officially became a senior official partner of the 2018 China Super League. The two parties will conduct brand promotion, marketing activities, service promotion and other aspects.

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Former CBA Star Stephon Marbury Opens Basketball Elite Training Camp

On the morning of May 13th, the first phase of the Marbury Basketball Elite Training Camp open class was held in Peking University High School. This is a free open class that is taught by Marbury personally for all 6 to 18-year-old youth basketball enthusiasts. Marbury will also work with the team to further develop its personal brand and build youth training, coach training, sports + entertainment reality show and other businesses and methods, to provide more talents for Beijing Basketball and Chinese Basketball.

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