China Sports Weekly Highlight

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Here are the top 7 sports business news in China that you CANNOT miss over the last week.

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David Beckham to Attend the G-EXPO Soccer Summit with Carlo Ancelotti

Legendary British football star David Beckham has confirmed that he will attend the G-EXPO, as known as China-Europe Top Football Club Summit, from June 6th to 7th and participate in related forums. At the forum, David Beckham will give a speech on “How to commercialize a player” and “How football idols are made”. This will also be Beckham’s first in-depth analysis of China’s business.

China Sports Weekly Highlight all star partner sports business china chinese football sports marketing fox sports stories fox sports foxsportsstories foxsportsstories.com sports management sports business

Mlily Extends Cooperation with Manchester United

Recently, due to soaring domestic and international sales volume, Mlily announced that it will extend its cooperation with Manchester United Football Club.

Since 2016, Mlily has been using its industry-leading innovation capabilities to bring benefits to Manchester United fans, employees and players. Mlily has teamed up with Manchester United’s elite coaching staff and sports science team to develop a Mlily 0Pa mattress that has been stationed in the Aon Training Base Lounge for each player to customize the sleeping environment. At the same time, the two sides also jointly launched the new “Manchester United Legends 7” product series.

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Long Sports and Hamburger SV Sign Exclusive Cooperation Agreement

On May 23, after a one-and-a-half-year mutual investigation and consultation, veteran giants Hamburger Sport Verein(HSV) and Beijing Long Sports signed an exclusive cooperation agreement in HSV China Football School in March. This marks another world’s top youth training brand to land in China. The first batch of cities will be Harbin, Jinan, Sichuan Luzhou and Zigong.

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Vivo Releases X21 World Cup Extraordinary Edition

On May 22, vivo held a press conference in Beijing. As the official mobile phone sponsor of the 2018 World Cup, vivo also announced their upcoming Russian mobile phone product, vivo X21 World Cup Extraordinary Edition. This version uses the X21 screen fingerprint version as the prototype and is customized with a unique back pattern and exclusive World Cup LOGO, price 3,698 yuan ($579).

This phone has been permanently collected by FIFA headquarters, and will also serve as the official mobile phone for staff during the 2018 FIFA World Cup.

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China Mobile MIGU Becomes New Media Partner of 2018 CCTV World Cup 

Beijing time on May 22, MIGU released official news: China Mobile MIGU officially became the 2018 CCTV World Cup designated new media official partner.

The announcement stated that “this means that users will be able to watch live and on-demand content of all 64 World Cup matches through the MIGU video mobile client and PC client. At the same time, CCTV will also provide users with 64 CCTV World Cup HD content through IPTV. ”

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5 Chinese Athletes Listed in ESPN World Fame 100

ESPN unveiled the list of the world’s top 100 most famous athletes last week. Real Madrid superstar Cristiano Ronaldo dominated the list while Chinese athletes taking five places. Swimming athlete Sun Yang ranked 17th, ranking highest among Chinese athletes. Table tennis players Zhang Jike, Ma Long, Swimmers Ning Zetao and Fu Yuanhui ranked 78th, 82nd, 86th and 89th respectively.

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Dortmund and Marvel Health Renews Contract

On May 27th, Dortmund Football Club and Marvel Health, a partner in China, successfully held a China-Germany soccer youth training exchange activity in Chengdu and officially announced the contract renewals between Marvel Health and Dortmund Football Club. Both parties will develop products, brand marketing and other aspects of in-depth cooperation.

The event invited Hu Pengchun, Secretary-General of the Sichuan Football Association, and Dortmund legend Karl Heinz Riedle and other guests.

 

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