Combate Americas, the world’s premier Mixed Martial Arts (MMA) sports and multimedia entertainment company targeting Hispanics, have announced the appointment of media industry veteran and former NBCUniversal executive, Jacqueline Hernandez, as Combate Americas President. She will be based in New York and will report to Campbell McLaren, CEO and Founder of Combate Americas.
“Jackie is well-positioned to take Combate Americas into a rapidly changing media landscape,” said McLaren. “She is the undisputed champion of Hispanic millennials and Gen- Z marketing. Her leadership skills are world-class. It is a true honor to welcome her into La Jaula.”
Hernandez, working in tandem with McLaren, will oversee the entire business apparatus and P&L of Combate Americas. She will be responsible for driving the company’s continued global expansion, expanding multiplatform distribution channels and geographic regions for the company’s growth plan, negotiating media rights and developing a world-class MMA Sports & Entertainment enterprise and brand name.
“The intersection of cultures and new identities around the world – including the US – has propelled today’s young generations to be rule breakers, culture benders and trendsetters,” said Hernandez. “I’m excited and honoured to join Campbell and the Combate Americas team because we are committed to ensuring new generations see themselves reflected in its fandom. Our audiences and the heroes who bring our franchise to life are the spirit of Combate.”
Hernandez arrives at Combate Americas having held integral roles at major worldwide corporations, including Chief Marketing Officer of NBCUniversal Hispanic Enterprises; Chief Operating Officer of Telemundo Enterprises and Publisher of People en Español and Teen People. Most recently Hernandez was President and Founder of the strategic consulting firm, The M²Z Group where she took on Combate Americas as her first client.
Combate Americas is the premier Hispanic Mixed Martial Arts (MMA) sports franchise, rapidly becoming the number two sport, after soccer, for Spanish speaking sports fans worldwide. Currently it is distributed globally on various leading broadcast and cable networks. In the US it can be seen on Univision and Univision Deportes; in Mexico on Azteca7; in LATAM on ESPN and on GOL in Spain.