China Sports Weekly Highlight

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Here are the top 7 sports business news in China that you CANNOT miss over the last week.

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Arsenal Authorize World’s First Official Arsenal Bar & Restaurant in China

On May 29, Arsenal Football Club announced the Arsenal Bar & Restaurant will be officially run in June in Lyceum Building at the Bund. Chinese fans can watch live games and special programs while dining around the Arsenal element. According to the concept map published by the government, the bar has holograms of players of equal size and various Arsenal souvenirs including signature items. In addition, this is also the world’s first officially authorized Arsenal Sports Bar & Restaurant.

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Dongfeng-Nissan Extend Cooperation with NBA China

Recently, Dongfeng-Nissan and NBA China declared together that they would extend their strategic partnership started in 2015 for 3 more years. NBA player Harrison Barnes from Dallas Mavericks participated in the conference.

With the renewal, Dongfeng-Nissan will continue promoting their brand through sponsor the NBA China Game, NBA Fan Meet, NBA Care and other activities to assist the further development of basketball in China.

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Youku Becomes an Official Designated 2018 World Cup New Media Partner of CCTV  

On May 29th, Video platform Youku announced that it had won the 2018 World Cup new media broadcast rights. Under this partnership, Youku got a number of rights and interests in the Russian World Cup in 2018, including live stream, on-demand videos, match highlights and others.

During the World Cup (June 14th, 2018 – July 15th, 2018), domestic users will be able to directly watch the HD live broadcast of 64 World Cup matches on the Youku App and PC. They can also use CIBN Kumiao Yingshi, Alibaba’s Internet TV box Tianmao Mohe and the Alibaba smart projector Tianmao Moping to watch HD content of world cup.

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3 Chinese Enterprises a Total of 40 Million€ Sponsor F.C. Internazionale Milano

On May 31th, the INTER officially announced the contract with three new Chinese sponsors: Nanjing Fullshare Group, online tourism platform Lvmama and sports marketing company iMedia. With the effect of the sponsorship contract with Suning Commerce Group Co., Ltd before, the influence of the INTER in Asia had a steady growth. This time, they got nearly 40 million€more in Chinese sponsorship fee. But they are still required to exchange cash on the market for player sales in order to achieve compliance.

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The First Cellar in China Became the 2018 Russian World Cup Official Liquor

 On May 30th, the chairman of Luzhou Lao Jiao Co., Ltd, Liu Miao, declared that their famous liquor became the official hospitality liquor of 2018 Russian World Cup and therefore opened the sports culture tour with the theme “Let the world savor China”.

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Peak Acquired the Outdoor Brand OZARK

On May 28, peak sports CEO Xu zhihua announced in a letter to all peak employees that peak sports will acquire the outdoor sports brand ozark. Ozark was founded in 1996 in Switzerland, the same year to enter the Chinese market. Ozark is Chinese mountaineering team partner. In Hong Kong, Shenzhen, Beijing, Shanghai and Hubei and other places has operations and production base. Xu said Peak will target the 2022 Beijing winter Olympics as a great chance to enter the Winter sport market.

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French National Football Team Partner Vatti Promises Customers Refund

On May 30, Vatti announced that if France wins the 2018 World Cup Champion, it will refund consumers who buy the “champion package”.

Earlier, Vatti signed a contract with the French national football team, becoming the official sponsor of the French national football team. They will work closely on products and brands to bring joy to the global Chinese who love football and life.

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