New player social media ranking tool launched ahead of Russia 2018

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More than one billion follow World Cup players on Instagram
·        Ronaldo leads with 128M followers
·        Top five ranked players come from five different countries but all speak Spanish or Portuguese
·        88% of players participating in the World Cup are active on Instagram
 Over eight billion digital interactions are expected during this summer’s World Cup, the equivalent of every person in the world liking or commenting on content related to the tournament. The event promises to shatter social media records across all platforms.
With a record global audience of 1.1 billion following the players’ every move on Instagram alone during the tournament, this summer’s flagship football event provides an unrivalled opportunity to connect with audiences and fans.
 
Heading into the tournament, Cristiano Ronaldo has been named the most influential player on digital channels following the launch of exciting new technology that can monitor and rank players’ activity on social media in real time.
Primetag – the leading Portuguese developer of technology to measure influence on social and digital media – has unveiled a dynamic new tool that will display up-to-the-minute rankings of the social media activity of all players participating in this summer’s football spectacular in Russia, by group, nation or worldwide.
                                              Sagna
Speaking at the launch in London , French international football player Bacary Sagna, said:
“Social media is an incredible tool for all athletes to use. It allows us to speak directly with our fans and have a voice whenever we need one. This World Cup will be the biggest one ever on social media as far as content from players is concerned and I am really curious to find out who will be the most popular and influential stars during the tournament.”
Ahead of the opening match of the World Cup, the top 20 player Instagram rankings are:
Rank
Name
Country
Followers
1
Cristiano Ronaldo
Portugal
128,461,841
2
Neymar
Brazil
94,239,666
3
Lionel Messi
Argentina
92,802,383
4
James Rodríguez
Colombia
37,023,859
5
Luis Suárez
Uruguay
27,812,864
6
Marcelo
Brazil
25,971,366
7
Sergio Ramos
Spain
24,132,768
8
Andres Iniesta
Spain
23,334,347
9
Paul Pogba
France
23,089,981
10
Toni Kroos
Germany
17,559,098
11
Antoine Griezmann
France
16,877,230
12
Mesut Özil
Germany
16,590,285
13
Gerard Piqué
Spain
16,483,406
14
Paulo Dybala
Argentina
16,447,951
15
Mohamed Salah
Egypt
16,403,923
16
Isco Alarcón
Spain
14,497,957
17
Eden Hazard
Belgium
13,222,926
18
Robert Lewandowski
Poland
13,102,468
19
Thiago Silva
Brazil
12,883,969
20
Philippe Coutinho
Brazil
12,532,853
 
Additional highlights from the data unveiled at the media launch in London today include:
                1.1 billion (1,146,923,082) – the total number of followers of all 2018 FIFA World Cup players
                   192 million (192,353,815) – the total number of followers of Brazilian players, the most followed team at the World Cup
–         Top five ranked players on social media come from five different countries but all are Portuguese or Spanish speakers
–          Of the top 10 players, all but one – Pogba (9th) – have played for either Real Madrid or FC Barça
–         By continent, Ronaldo (Portugal) tops the table in Europe and worldwide with 128M followers, Neymar (Brazil) is number one in South America with 94M, Mo Salah (Egypt) is top in Africa with 16M, Keylor Navas (Costa Rica) leads in North and Central America and the Caribbean with 6.9M and Sardar Azmoun (Iran) tops the rankings in Asia with 2M
–         The starting eleven most influential players in the world: De Sea, Sérgio Ramos, Piqué, Thiago Silva, Marcelo, Paul Pogba, Andrés Iniesta, James Rodriguez, Neymar, Leonel Messi, Cristiano Ronaldo
–         Harry Kane (4.76M), Marcus Rashford (4.74M) and Raheem Sterling (3.69M) are the three English players with most followers
–         Top 10 countries by total number of players’ followers*
Rank
Team
Followers
1
Brazil
194,007,701
2
Portugal
145,714,955
3
Argentina
140,390, 967
4
Spain
133,366,457
5
Germany
87,189,198
6
France
79,215,142
7
Colombia
65,760,871
8
Belgium
43,031,233
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