Soccer star Cristiano Ronaldo has agreed a deal to become an advocate for Associazione Volontari Italiani Sangue (AVIS), the Italian Blood Volunteering Association.
The timing of the partnership has caused intrigue, with super star go from Real Madrid to a €100 million move to Italian Serie A champions Juventus.
AVIS, based in the Italian town of Bellano, has reached an agreement over the Portugal captain’s image rights with American healthcare firm Abbott, who hold the rights to a worldwide blood donation awareness campaign.
Through this, Ronaldo will appear on posters, encouraging people to give blood, as well as in a video. The footballer has never had a tattoo because of his fear that he could contract a blood infection which would prevent him from donating blood.
In June, Ronaldo fronted the ‘Be The 1’ movement led by the Singapore Red Cross, advocating blood donation. He explained that he started giving blood when he was 24, after watching a teammate struggle to locate bone marrow donations for his son.
Meanwhile Portugal and new Juventus soccer star Cristiano Ronaldo has signed a personal endorsement deal with Chinese automotive manufacturer Wey.
The five-time Ballon d’Or winner, 33, will serve as a brand ambassador for Wey’s premium SUV models.
Wey said that, in addition, both parties will collaborate to “integrate sports and Chinese-style luxury”.
Jens Steingräber, chief executive at Wey, said: “As the Chinese leader of premium SUVs, we have always focused on innovation through research and development, offering safe and quality products to be the first in the market. This partnership with Ronaldo will strengthen the influence and Wey’s international appeal, bringing greater exposure to the brand.”
Ronaldo added: “I was looking forward to cooperating with WEY when I knew WEY first, and that the VV7 demonstrates the power of Chinese vehicle brand. This is the first time for me to be an ambassador for Chinese luxury SUV brand. I hope my cooperation with WEY will bring more surprise to Chinese football fans.”