In this exclusive interview with Philippe Moggio, General Secretary of CONCACAF speaks about the development of football in the 41 member associations, the rebranding of Concacaf, new international competitions and the 2026 FIFA World Cup that will be held in Canada, Mexico and the United States.
1. Philippe, thank you for taking the time to talk to us today. You have been General Secretary of Concacaf for just over two years now. If you look back on that time, how do you feel the Confederation has changed?
We have made tremendous progress over the last two years. And for us at Concacaf, our biggest accomplishment, is that the discussion across our 41 member nations is now about football.
We have been delivering behind the objectives and priorities of our President Victor Montagliani’s ONE Concacaf Vision, which is focused on working together as one region, while putting the game at the center of everything we do. Our aim is to create a network of unified competitions, development and leaders hipt hat unites our diverse region into one strong body, with the goals of actively promoting universal access to our sport, and raising the quality of football across our Confederation.
We have been focused in serving our Member Associations and increasing investment in development and broader, more inclusive competitions.We are providing access to more Member Associations to a high-level football through the expansion of our club competitions platform including the Scotiabank Concacaf Champions League, the Scotiabank Concacaf League and the Caribbean Championships, to the recently launched Concacaf Nations League and the expanded Gold Cup.
We are very excited for the opportunity of hosting the world’s greatest football event in our Concacaf region in 2026. The World Cup will undoubtedly provide a platform to accelerate the development of our own football and strengthen the bonds of our family.
So now the way I look at it is that we are well-positioned to build on our achievements and seize every opportunity to grow our business and develop the game, which is our mission.
2. Perhaps the most outwardly visible change is the recently launched rebrand of Concacaf, based on the four pillars of access, football, quality and unity and the core message of “Love for our game”- What inspired Concacaf to make this change and what does the rebrand say about the Confederation and its objectives?
I think the new brand is one of the major overhauls of the Confederation’s identity. We have created a new brand to better reflect our identity and the Confederation’s strategy to become One Concacaf, 41 countries working together to grow football.
With that said, there are four core areas that we stand up for: Unity, Football, Quality and Access. We have been intensely focused on these areas, starting with the leaders at the very top of our organization, including our President and the Concacaf Council.
The new brand is creating a profound implication in everything we do. It defines the focus of our Confederation inspired by the One Concacaf Vision.
These core areas – Unity, Football, Quality and Access – guide our decision making in multiple areas of the organization including competitions and development. It is a way of telling ourselves that what we are doing is consistent with who we are as a brand.
3. What are your expectations for hosting the historic, expanded FIFA World Cup 2026 in the Concacaf region and how could it benefit football across your confederation?
United Bid representatives from Canada, Mexico and US celebrate bid win to host the 2026 FIFA World Cup at the 69th FIFA Congress in Moscow
We are very excited and humbled that the FIFA Member Associations have entrusted the Concacaf region with the honor of hosting the 2026 FIFA World Cup in its new extended format.
This is a monumental victory for the Concacaf family, as the United Bid exemplified the strong collaboration and unity within our Confederation.
Bringing the World Cup back to Concacaf after 32 years is a unique opportunity to continue advancing the development of our sport across our 41-member nations, while serving as an example for capacity building with our region’s world-class facilities and capturing more and new fans under the new 48-team format.
The United Bid represents progress for our region, with the potential to bring positive social impact, set new standards for professionalism and accountability, as well as break new records of attendance and revenue that will contribute to the sustainability of the game.
4. Concacaf recently announced plans to expand its own main regional competition, the Concacaf Gold Cup, to 16 nations and raised the possibility of the 2019 tournament having a pan regional footprint. How does such expansion affect the commercial and organisational aspects of the competition and how do you ensure the quality of fan experience remains the same?
Clearly, as a Confederation, we want to maximize our competitions to benefit all of our stakeholders. We have seen an increase in the quality of a number of national teams competing in our premier competition throughout the 14 editions of the tournament and we got more countries with a good football level that could excel with this opportunity to experience the Gold Cup first hand. We believe that in 2019, with countries from Central America and the Caribbean that didn’t make it before, focused on improving, we will see a high-level battle simply to even make it to the Gold Cup.
Through this expansion, we are serving multiple purposes to accelerate the development of football and push markets for a steady growth from a commercial, fan base and infrastructure standpoint.
With the upcoming selection of additional venues in the Caribbean and Central America, the Gold Cup becomes a regional event on even more levels, as Concacaf continues to focus on making football accessible to more teams, players and fans.
5. Concacaf also recently unveiled details of the new Concacaf Nations League, a tournament to replace friendly fixtures in the designated FIFA match windows – please tell us a bit more about how this tournament will work and how you believe it will benefit your member nations?
The Concacaf Nations League is a new national team competition platform created to maximize the match dates presented within the FIFA international calendar. We designed it to give our Member Associations’ national teams the opportunity to compete on a more consistent basis, while opening the door to national team development for all. The competition will launch officially in 2019 and be played every two years.
This competition provides an avenue for more meaningful and quality football for all our Member Associations, while uplifting the profile of national teams. In an era where the significance of friendlies has been reduced, the Nations League will uplift the international game.
The Nations League is about uniting our Confederation through competition, while providing increased access to our game for fans and competitors.
The Nations League is based on a league structure. All 41 Concacaf Member Associations will be included, divided in three different leagues – established on competitive levels — with a champion to be crowned at the end of each edition.
The first edition will launch this year in September with a one-off Concacaf Nations League Qualifier in order to determine league composition.
6. You joined Concacaf from NBA and you were formerly a professional tennis player – what experiences from these sports have most helped you in working at Concacaf and what do you think soccer could most learn from them?
The NBA is an incredible organization, where I had the opportunity to learn from some of the best leaders in sports, including current Commissioner Adam Silver and former Commissioner, David Stern. From them, I learned that the integrity of the game is a top priority, and that integrity needs to be preserved through the implementation of strong governance and transparency. I also learned at the NBA that to grow a sport you need to ensure you work hand in hand with the right strategic partners and that to continue growing you need to continuously innovate and push the envelope from a content development and distribution perspective.
Tennis is an amazing sport in that, being an individual sport, it teaches you that success depends purely on you. As such, the sport taught me tremendous qualities such as dedication, discipline and commitment to hard work – qualities that I have continued to apply to everything I do in my life.
7. With reforms, a rebrand and tournament developments key to your first two years as General Secretary, what activities do you think will dominate the next two years and beyond?
Our emphasis is on executing our ONE Concacaf plan, driven by the core areas of our new brand to grow the business, excelling in the service for our Member Associations, investing in our organization and the game, and positioning Concacaf as a leading sports organization.
8. Last year you signed an institutional supporter agreement with Soccerex that sees Concacaf involved across Soccerex’s different global events – what was the driver for agreeing this partnership and how do you think it has benefitted Concacaf?
We are very pleased to have partnered with Soccerex as an institutional supporter for all Soccerex events from 2017-2019. I think this partnership provides greater exposure for our Confederation, while offering a platform to explore business opportunities and have access to learning facilities for Concacaf and our 41 Member Associations.
9. Soccerex recently announced a new event, Soccerex USA, taking place in Miami, the city of your head offices, this November. As we enter the second year of our institutional partnership, in what ways do you think the event will enable the expansion of our collaboration and the growth of football business across the region?
As a proud organization based in Miami, FL, Concacaf is thrilled to welcome Soccerex USA to a first-class sports and tourism destination. This event will bring together key stakeholders and experts for a productive discussion on the football business and to explore core areas to our One Concacaf Vision including providing access to more opportunities to grow the game within our region and throughout the world. We look forward to working with the Soccerex team and its advisory board in supporting a successful edition of Soccerex USA.