Surely of the 32 teams that participated in this World Cup in Russia, Germany was what can be considered a contemporary showcase in the football world, no matter the outcome.
Although the Germans have been a powerhouse for decades, the country’s football leaders have modestly realized that it was time to change.
The signal came with the early elimination at the Eurocopa 2000, still in the group stages. This shame in the history of the German team has boosted the changes. A long-term plan was developed jointly by the German federation and the Bundesliga along with its 36 teams, 18 from each division.
A heavy investment was made in the youth academy, using modern methodologies, all of which was greatly boosted with the commercial success of the country, after the 2006 World Cup. Teams are 100% professionally managed and have actively participated in this revolution.
The success of this reorganization allowed the commercial strengthening of the teams, the valorization of the national competition and consequently the improvement of the quality of the country’s selection. The first fields were inaugurated already in the season 2001-2002, with the new defined concept.
The focus was to prepare new talents, within a major long-term project. Teams should have to invest in youth academies in the new model created. The German market showed strong revenue growth, after the 2006 World Cup.
And more revenue generated more investment, which produced results based on the strategic plan. The total investment in football fields, professional qualification and different social-sport projects consumed more than € 1 billion.
About 4% of the German teams’ revenue is reserved for youth investments, a figure that reached € 163 million in 2017. Since the restructuring project started the teams have already invested € 1,4 billion in their youth academies.
The peak of this success and transformation in showcase was the four-time championship in 2014 World Cup in Brazil. A fantastic selection formed in German youth academies, of the main teams of the country.
The German players have been very valued, and since then many have started to leave the country.
Even so, new young and skillful German players are in their current squad, proving that the revolution is permanent.
Unlike Brazil, Argentina, Uruguay, the Germans tried to keep their players as much as possible and their league, so that the selection would be valued and a symbol of the success of their strategic project.
Nothing bigger in the world of football, than your national team represents your domestic league!