China Sports Weekly Highlight

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Here are the top 10 sports business news in China that you CANNOT miss over the last two weeks.

China’s Sports Industry to Reach 146.7 Billion Dollars in total Value by this Year

On August 2, the NDRC(National Development and Reform Commission)held a press conference to introduce the status quo and policies of expanding consumption, including the rising sports industry. The rapid development of Chinese sports industry this year has become a new opportunity for Chinese economic development.

It is expected that at the end of this year, the added value of the sports industry will account for more than 1% of GDP. Sports consumption will be nearly US$ 146.7 billion, the number of sports industry institutions will increase by more than 20%, and the number of employed people will exceed 4.4 million.

The structure is continuously optimized. The added value of the sports service industry accounts for more than 50% of the added value of the sports industry. The growth rate of the fitness and leisure industry will exceed 20%.

New models of sports development are constantly emerging. The construction of sports cities, sports towns, sports complexes, sports parks is accelerating. Sports industry will receive more and more attention from government support and international capital.

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INTER Academy Expands in Hong Kong

On July 31, F.C Internazionale Milano and Suning sports reached a new cooperation project, and the INTER academy was officially established in Hong Kong.
The establishment of the INTER academy in Hong Kong is a further step for F.C Internazionale Milano and Suning sports to promote youth soccer training in China. It also reflects the same goal of both sides to enhance football culture and promote technical training for young players and coaches.

INTER Academy Hong Kong will offer training programs for young players at different stages of development. These programs include grassroots training in football schools, training for promising young players and advanced courses for elite players. 200 participants will be trained in happy valley and Morse park.

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Hebei China Fortune Football Club Signs a strategic cooperation with Fromin

On August 4, Heibei China Fortune Football Club and water brand Fromin held a strategic cooperation signing ceremony in Beijing. According to the cooperation, Fromin will provide all the drinking water for the club including training and game in the rest of this season.

On January 2015, China Fortune purchased Hebei Zhongji Football Club. And it entered the Chinese Football Association Super League at the end of 2015. After 15 rounds this season, the team ranks No.11 in the league.

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R&F Properties Football Town Launches in Chinese County Meixian

On July 30, R&F Properties signed up with Chinese County Meixian’s government. This football town will be invested by R&F Properties Real Estate with the total investment of around 500 million USD. It plans to build Hakka football culture museum, football school, football industry center, resort and so on.

Besides, R&F Properties has launched another football town in March this year in Zishanhu, Hubei Province. As a sports characteristic town, this town will focus on the construction and development of R&F Properties- AJAX ( Amsterdamsche Football Club) football school. At the same time, Amsterdamsche Football Club Ajax also signed up with R&F Properties Chelsea Football School in Meizhou, which the coach team had joined early this year.

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WWE will Host Shows in China for the Third Year in a row

On September 1, WWE wrestling show will be held in Shanghai Mercedes-Benz Arena. It’s in the continuous three years that WWE holds its live show in China. This year, players who will take part in the show include Ronda Rousey, Roman Reigns, Seth Rollin, Braun Strowman, Nia Jax and other excellent players.

WWE is a sports entertainment company located in Stanford, US. At present, Raw and SmackDown, two programs of WWE are broadcasted on Chinese broadcast network PP Sports every Tuesday and Wednesday. Its users can also subscribe to several WWE programs such as NXT, Total Divas and WWE classic games.

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Beijing Winter Olympic Game Starts Recruiting Second-level Sponsors

On August 9, Beijing Winter Olympic Committee announced to start recruiting of second-level sponsors. This recruitment covers six categories including suit, beer, logistics, cultural event services, agricultural products as well as grain and oil products.

Up to now, eight companies have successfully signed as senior cooperative partners of Beijing Winter Olympic Games. They are Bank of China, Air China, Yili, ANTA, China Unicom, Shougang Group, CNPC and SINOPEC.

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China Merchants Bank Builds Partnership with Juventus F.C.

Recently, Juventus Football Club announced that it officially built regional cooperation with China Merchants Bank. The cooperation will last until 2020. Therefore, China Merchants Bank will obtain the permission to use Juventus’s logo and launch a joint-brand credit card. The credit card is specially designed for Juventus F.C.’s fans with the white and black pattern on Juventus’s jersey and provides some discounts for users.

In the past year, Juventus F.C. had signed five regional cooperative contracts in Asia. Its cooperation with CMB will improve its development further in Chinese market.

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UFC Develops rapidly in the Chinese market

UFC Fight Night will be held in Beijing on November 23. It is the second time that UFC Fight Night is held in Chinese mainland. Tickets of Beijing Fight Night have been sold on Damai since August 5.

In recent years, UFC has put increasing focus on Chinese market and regarded it as an important step of MMA’s globalization. Last year, UFC first game in Shanghai attracts 15,128 audiences, which is the largest UFC game in China. UFC chooses major cities in China to promote its influence among Chinese UFC fans.

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NetEase Launches its Sportswear Brand Yessing

On August 8, NetEase launched its own sportswear brand Yessing. With its focus on urban sports, Yessing hired several high-popularity stars as endorsement. Up to now, Yessing has sold its products on NetEase’s online shopping platform Yanxuan, Kaola and JD.com.

Yessing marks NetEase’s new strategy in the layout of its e-commerce. With mature supply chain and online support of NetEase, Yessing provides sportswear fit for sports need as well as daily wear. Until now, it has released more than 30 SKU including tatting trousers, jeans, light jackets and basic clothes. It maintains its shopping platform Yanxuan’s high performance cost ratio. The prices of clothes for summer and fall are from 15 to 60 USD.

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Tencent Obtains Broadcast Right of Premier League

On August 7, Tencent announced that it obtained the broadcast right of Premier League and will broadcast all the 380 games of the coming 2018-2019 season. Besides, Tencent Sports also worked with Arsenal Football Club and released a cooperative VIP product on August 4. The coming season of Premier League is opened on August 11.

Not long ago, Tencent Sports also won the broadcasting rights of the 2017-18 season Ligue 1, Serie A and FA Cup. With the broadcast rights of many top football leagues, Tencent Sports will have further development in the new season.

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