Social media platform becomes free-to-air home of 32 live matches each year.
Uefa has announced a rights deal with Facebook in Latin America that will see the social media giant stream a selection of Champions League matches in Spanish speaking territories for the next three years.
Facebook’s package, which covers the cycle from 2018 until 2021, includes exclusive free-to-air rights to 32 live matches each season from European club soccer’s top-tier competition, including the final and Uefa Super Cup, which takes place on Wednesday.
The live games will be shown on the official Uefa Champions League Facebook page. The coverage will be supported by Wednesday highlights and magazine programmes which will be shared each matchweek on the platform.
Guy – Laurent Epstein
“As the largest online social media platform globally, Facebook will ensure wide-ranging free-to-air coverage of the world’s most prestigious club competition,” said Uefa marketing director Guy-Laurent Epstein. “We look forward to the launch of this new partnership that will ensure the large community of local football fans is reached in a highly innovative and accessible manner.”
The announcement comes just one day after Facebook secured the rights in India to every game from Spanish soccer’s LaLiga for the next three seasons.
Peter Hutton, Facebook’s head of global live sports programming, added: “We’re proud to be the exclusive free-to-air home for Uefa Champions League matches across Latin America for the next three years.
“This world-renowned competition exemplifies how sports can connect communities, so we look forward to helping fans watch these live matches together and are committed to working closely with our great partners at Uefa to deliver an innovative viewing experience.”