China Sports Biweekly Highlight

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Chinese Football Association Sets up Preschool Football Popularization Program


After Half year of researches and discussions, Chinese Football Association set up preschool football popularization program in order to implement General plan of Chinese football reform and development, popularize football among kids, improve their sports ability and basic football skills, and set a foundation for teenager football.

The program will start at the second half of 2018. With target of kids between 3 and 6, the program aims at cultivating football interest as well as building healthy and happy childhood. Chinese Football will also work with educational department and other institutes to carry out this program.

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Shanghai Starts to Build the World’s Largest Indoor Ski Resort

On August 30, Shanghai, The Star of Snow project started its construction. The project will be open to the public around Beijing Winter Olympic Games in 2022. The complex combines indoor ski areas, water parks, residential areas and leisure dining areas. Among all the entertainment projects, the indoor ski area gains the most attention.

The Star of Snow will build 25 snow projects, of which the participants cover all generations. The snow trails are built correspond to Olympic standard to meet professional athletes’ training demands.

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Shanghai Government Launches 30 Guidelines for Sports Industry

On August 30, Shanghai government published a document of 30 Guidelines on building modern sports market system, improving and implementing policies on sports industry.

It clearly pointed out that Shanghai would like to build “four systems”: an industrial system led by competitive performance industry and sports leisure industry, a market system centered by international competitive companies, a space system supported by stadiums and industry cluster areas, and a supporting system with focus on policy and public services.

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SPD Bank Credit Card Reaches Cooperation with FINA

On August 29, FINA announced that it reached cooperation with SPD Bank credit card center. SPD Bank credit card will become official partner of FINA in the following 2018 FINA World Champions and 2018 FINA World Cup. Besides, SPD Bank will also become exclusive partner of FINA in credit card service.

It’s not the first time that SPD Bank credit card does sports marketing work. It has launched credit cards along with Football Club Barcelona and NBA player James Harden in order to explore and expand sports market among younger generations.

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Chinese Sports Brands Create Best Sales of Half a Year

Recently, several Chinese Sports brands released their mid-year reports. Among all the brands,LI-NING and ANTA achieved delighted growth in interim results.

LI-NING earned 680 million USD in the first half of 2018. Up to June 31, 2018, its total asset has reached 1.17 billion USD, while its cash and cash equivalent has reached 392 million USD. So far, it’s the best sale record inLI-NING’shistory.

In ANTA‘s financial report, it obtained benefits of 1.54 billion USD in the first half of this year. Its total asset has reached 3 billion USD while net asset has got 2.206 billion USD up to June 31, 2018.

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Li Na Nominated for the 2019 International Tennis Hall of Fame

Two-time Grand Slam champion Li Na was nominated for the 2019 International Tennis Hall of Fame and became the first Chinese player to receive this honor.

The candidates for the 2019 International Tennis Hall of Fame are: Li Na, Jonas Bjorkman, Sergi Bruguera, Croatian Golan and Goran Ivanisevic, etc. The final list of the 2019 International Tennis Hall of Fame will be announced during the Australian Open in January 2019.

Chinese have made a qualitative leap in the level of participation and interest in tennis. Li Na has undoubtedly played a vital role in the development of tennis in China.

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Ganten Signs Global Partnership with FIBA

On August 30, Ganten and FIBA global partnership signing ceremony was held in Beijing. Ganten officially became the global partner of FIBA and the cooperation will be terminated at the end of 2019. According to the contract, Ganten will become the global partner and water supplier of 2019 FIBA Basketball World Cup.

Up to now, Ganten has reached cooperation with several well-known sports events and teams including CBA and Juventus F.C., etc.

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JD Sports Sponsors 2018 Shanghai International Marathon

On August 24, Shanghai International Marathon started to sign up. Meanwhile, JD Sports announced that it will be exclusive e-commerce partner of this event with advantages in technology and e-commerce.

Up to now, Shanghai International Marathon flagship shop has launched on JD.com. Along with Nike, Industrial Bank Co., Ltd and other brands, it set up a specific page on event-related and running-related stuff and provided special accounts. JD has worked with Taiyuan Marathon and this is the second time that it worked with marathon event.

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Beijing Hosts the 2nd China World Football Expo

The 2nd China World Football Expo will be held from November 30th to December 2nd, 2018 at the China International Exhibition Center in Beijing.

The Expo is aimed at strengthening the internal and external exchanges and cooperation, promoting the culture, technology and commercial exchange of Chinese football industry. The Expo works on creating a healthy and transparent industrial development environment, and promoting mutual learning of all subjects in the football industry.

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Sanya Bids to Become the Host City of 2020 Asian Beach Games

Sanya will host the first intercontinental comprehensive sports event. Sanya is a very famous tourism destination in China. It locates in the southernmost Hainan Province.

The holding of the Asian Games will not only meet the national sports industry strategy requirements, but also be an excellent opportunity to promote the development of Sanya sports industry. It will surely become a milestone in the development of sports industry in Sanya.

The Asian Beach Games is an emerging comprehensive sports event set up by the Olympic Council of Asia. It is listed as one of Asia’s four major sports events along with the Asian Games, Asian Winter Games and Asian Indoor Games.

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