Italian soccer giants boost new kit launch with official platform store.
Italian top-flight outfit Napoli have become the first soccer club in the world to launch their own store on Amazon.
Timed to launch in conjunction with the release of the club’s 2018/19 season kit, the Serie A side have partnered with the ecommerce giant to set up their own dedicated portal on Amazon’s platforms in Italy, France, the UK and Spain, with the aim to launch in the North American market in the near future.
Napoli hope the new partnership will make it easier for their international fans to access their kit and merchandise. The Napoli Amazon brand store has been launched featuring official team products from the club’s technical supplier Kappa along with a full range of Napoli Calcio-licensed merchandise.
The Amazon partnership is part of the club’s international development strategy designed to strengthen the Napoli brand in foreign markets.
“Napoli have become a regular fixture among the top 20 clubs in Uefa rankings, have over 40 million fans worldwide as well as a further 120 million with a passing interest,” said Napoli president Aurelio De Laurentiis.
“It is very important to us to be able to offer them easy access to our merchandise, and Amazon offer extraordinarily efficient distribution and order management services.”