China Sports Weekly Highlight

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2018 China Open US $10 Million Prize Pool Hits a Record High

2018 is the fifteenth anniversary of the China Open. Recently, it’s announced in China Open official website that the prize pool for this year will exceed US $10 million for the first time.

Among them, for China Open Women’s the prize pool increased US $1.25 million based on last year’s US $6.38 million, surpassing $7 million for the first time. While the total prize money for men’s events in the 2018 China Open increased from last year’s $3.02 million to $3.4 million. Not only rank at the top of the ATP World Tour 500 series, but also trends to be the abreast of the ATP Masters 1000.

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Beijing Promotes the Campus Winter Sports

The Beijing Municipal Education Commission and the Beijing Finance Bureau issued theThe Guideline of Supporting Campus Winter Sports Development Project Management (Trial) to support the development of the Beijing Winter Sports Characteristic Schools. It is expected to build 200 such schools by 2022.

The Beijing Finance Bureau provides financial support to the characteristic schools according to the evaluation and acceptance results of the Municipal Education Commission. If the result is unsatisfactory, the characteristic schools will be disqualified and the municipality will no longer provide financial support.

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Borussia Dortmund Signs a Cooperation Agreement with Xi`an Physical Education University

On September 14, Xi`an Physical Education University and Borussia Dortmund held a signing ceremony for football strategic cooperation. The two parties negotiated to strengthen international cooperation in football and actively carry out international football cultural activities.

At present, to achieve mutual benefit and win-win outcome, Xi`an Physical Education University and Borussia Dortmund are taking efforts to promote the establishment of Xi`an Physical Education University soccer school and the development of youth football in Shanxi Province.

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China Grand Auto to title Xin Jiang Flying Tiger

On September 17 China Grand Auto announced to invest US $4.41 million to title sponsor Xinjiang Flying Tigers during the 2018-19 CBA season. In addition, to encourage the basketball team, it will be awarded no more than $4.41 million according to its performance. The total amount mentioned above will not exceed US $8.82 million

In recent years, CBA’s popularity and international influence increase constantly. China Grand Auto can enhance its brand awareness and achieve a long-term development through the cooperation with Xinjiang Flying Tigers club.

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Total Scale of Shanghai Sports Industry Will Reach around 30 Billion US Dollars in 2020

On September 29th, the 2018 Sports Resource Allocation Summit of Shanghai was held in Baoshan District.

According to Shanghai’s latest Guidelines on Accelerating the Innovation and Development of Sports Industry of the City, by 2020 the total scale of Shanghai sports industry will reach around 30 billion US dollars, and the overall development level of the sports industry will be at the forefront of the country. By 2025, the total scale of the sports industry in the city will reach 48 billion dollars, ranking among the cities with most developed sports industry in the world.

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Ping An Insurance Sponsors Beijing Marathon for the First Time

On September 16, the 2018 Beijing Marathon came to a successful end. This year is the first time that Ping An Insurance sponsors the Beijing Marathon. As Beijing Marathon’s official partner, Ping An Insurance integrated medical, rescue and insurance resources to guarantee the event’s success with a professional insurance system.

In addition, Ping An Insurance will convert the miles donated by the participants of the Beijing Marathon into chances of checkup, providing medical examination for the residents in poor mountainous areas and bringing health awareness into these areas.

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Vivo and NBA China Expand Partnership

On September 30th, NBA China and Vivo jointly announced that they will expand their partnership, and Vivo will become the presenting partner of the NBA China Game from 2018 to 2020.

It is reported that vivo will use the China game official logo alongside the Vivo brand logo during the China game to carry out a series of promotion activities, and its logo will appear on the game site billboards and billboards outside. The Dallas Mavericks and the Philadelphia 76ers will bring about two exciting matchups to the fans at the Mercedes-Benz Arena in Shanghai on October 5 and at the Shenzhen University Game Centre on October 8.

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CSL to Explore the International Market in Australia

On September 28th, Australian telecom operator OVO Mobile has announced that it will obtain all digital and mobile channel broadcasting rights of the Chinese Football Association Super League in Australia for the next three years. This is also the first time that the Chinese Football Association Super League’s broadcast enters Australia.

In the next three seasons, starting the 2019 season, OVO will begin to broadcast all the games in full. In addition to the game broadcast, OVO will also provide 30 minutes of weekly highlights and special programs, which will be accompanied by English and Mandarin comments.

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Mingtai Group US $18.55 million Officially Acquires Utah Motorsports Campus

On September 11, Mingtai Group officially acquired the Utah Motorsports Campus with a price of US $18.55 million. Mingtai Group has been operating the Utah Motorsport Park since 2016 and has played a role in the construction of the tracks and the promotion of the events.

This successful acquisition will be a milestone in the internationalization of the Mingtai Group. It is reported that the acquisition includes the track, buildings and all non-fixed assets, and contains the permanent property of a 3,100 acres land.

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WeChat Sponsors World Golf Championships

China’s most widely used social media platform- WeChat, officially announced as the official partner of the World Golf Championships. The 2018 World Golf Championships- HSBC Game will be held at the Shanghai from October 25th to 28th.

The strategic cooperation with the World Golf Championships is another milestone in the global brand strategy after WeChat announced its sponsorship cooperation with three world-class Chinese professional golf players in April.

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