China Sports Weekly Highlight

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Here are the top 10 sports business news in China that you CANNOT miss over the last two weeks.

3 Bundesliga Football Clubs Partner with Jiangsu Football Association

Three Bundesliga football clubs, Borussia Mönchengladbach, Borussia Dortmund and FC Schalke 04 visited China’s Jiangsu Province on October 23. The three clubs signed a collaboration partnership agreement with Jiangsu Football Association.

The representatives reached an agreement to jointly promote exchanges and cooperation and the interaction between the sports administration and the clubs. In addition, the two sides will also strengthen communication and arrange the games and the training of the relevant personnel of the youth coaching.

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Borussia Mönchengladbach Opens Office in Shanghai

Borussia Mönchengladbach had registered a company in China and opened its office in Shanghai. This is the first office the club had opened overseas.

The youth training system of Borussia Mönchengladbach has a good reputation in the world. In China, Borussia Mönchengladbach had cooperated with the Administration of Sport of Suqian.

At the same time, the two parties will regularly arrange international football culture exchanges programs and open youth training camps. They will further strengthen cooperation in the areas of youth training, coach training and competition system establishment.

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CFA Partners with Continental Tires

On October 16th, the Chinese Football Association had renewed their partnership with Continental Tires for four years (2018-2022).

Chinese Football Association will prolong their partnership with Continental Tires, including the Chinese national men’s football team, the Chinese national women’s football team and other national football teams managed by the Chinese Football Association.

Continental Tires was established in 1871 and officially entered the Chinese market in 2006. Since 2014, Continental Tires had officially become the official sponsor of the Chinese Football Association.

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CBA Stars 18-19 Season with New Official Social Media Platform

On October 18th, the China Basketball Association (CBA) and Weibo reached a cooperation agreement. Weibo officially became the social media platform of CBA.

Through the Weibo platform, CBA will let the fans enjoy the rich content both on the match day and on the non-match day.

ZhangZhe, senior director of Weibo said: “Weibo is the world’s largest Chinese social media platform with 431 million monthly active users, more than 120 million sports interest communities, 550,000 sports certified users, and rich experience in sports event communication. ”

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FC Barcelona Announces 2019 Summer Tour to China

FC Barcelona plans to has a pre-season tour in China and Japan in the summer of 2019, but the specific schedule has not yet been announced. FC Barcelona last time came to China in the summer of 2010. Due to the 2010 South Africa FIFA World Cup. Many of the Spanish players in the FC Barcelona team did not come with the team.

After the World Cup in Russia, Messi temporarily quit from Argentina national men’s football team. He has not yet given an answer whether he will back to the national team for Copa America. If Messi misses the Copa America, he will definitely appear in China Tour.

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Ganten Signs Global Partnership with FIVB

Ganten has provided drinking water for many famous international sports organizations and events, and FIBA and CBA have cooperated with Ganten.

International Volleyball Federation(FIVB)and Chinese leading mineral water brand Ganten officially signed a four-year partnership. As volleyball is becoming more popular around the world, its appeal to sponsors is increasing.

With the addition of another global partner, FIVB will develop volleyball to a new level in China and around the world.

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Steven Zhang Becomes the Youngest President of Inter

On October 26, Steven Zhang became the 21st president of F.C Internazionale Milano. The 26-year-old Steven Zhang is the youngest president in the history of Inter.

Steven Zhang expressed that Inter will put more resource in the international market in the future. Especially, it plans to achieve a win-win situation with the Chinese market and to bring the advanced concepts and technic of foreign football clubs to China.

It will benefit the development of Chinese football youth training and bring more opportunities for the young Chinese players to Europe.

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Scisky Partners with CBA for Two Seasons

On October 24th, the Scisky officially signed with the CBA Company. The Scisky becomes the official sponsor of the CBA for the 2018-2019 and the 2019-2020 season.

It’s not the first time Scisky connects with basketball. Yao Ming had been the ambassador of Scisky in 2015. Since 2017, Scisky had sponsored the Houston Rockets. CBA had embarked on a new era of commercialization since last year and formed a distinct sponsorship system.

As the first environmentally friendly home sector partner in the CBA, the Scisky will cooperate with the CBA Company to form a superposition effect.

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Keep Becomes Strategic Partner with Westin Hotels & Resorts

On October 22, Westin Hotels & Resorts and the well-known sports social platform Keep became strategic partner to work together to provide guests with more convenient sports services.

This has created a precedent for the hotel industry and the sports Internet industry to jointly explore new sports experiences, breaking through the limitations of time and space. This cooperation can bring a refreshing experience to consumers, resulting in a win-win brand.

Keep provides fitness teaching, running, cycling, dating, healthy eating guidance and equipment purchase, and creates an idea of “free sports field” to help people enjoy sports.

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Shenzhen Leopard Signs with Shenzhen Airlines

Shenzhen Leopard basketball club signed a corporate partnership with Shenzhen Airlines. It announced that Shenzhen Airlines had become the club’s only travel strategic partner of Shenzhen Leopard.

Shenzhen Airlines will support the Shenzhen Leopard club to go further in the CBA on the new season. The club ranked 8th in the 2017-2018 season. Its home court is the Shenzhen Universiade Sports Centre.

Shenzhen Airlines was founded in October 1992 and has a history of 26 years. After a solid development, Shenzhen Airlines currently has hundreds of aircraft.

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