China Sports Weekly Highlight

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Here are the top 7 sports business news in China that you CANNOT miss over the last week.

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FC Barcelona Launches Yunnan Academy

On October 27, FC Barcelona will launch the Barce football academy in Yunnan. This is a milestone in the reform and development of youth football education in Yunnan Province.

Yunnan province will combine the geographical advantage with the value of the FC Barcelona’s brand and work together to create a leading project for the development of youth football training and sports industry.

The Barce football academy will bring Barcelona youth training concept in practice, focusing on cultivating football interests of 6-14 year olds, improving the level of youth football, cultivating young football reserve talents, and organizing rich international football exchange programs.

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Kevin Durant Named Ambassador for Trumpchi Gacmotor

On October 31, the Chinese automobile brand Trumpchi Gacmotor released a new generation car GS5 in Guangzhou, and also announced the new endorser – NBA star Kevin Durant. The endorsement can quickly increase the Trumpchi Gacmotor’s exposure and open the international market for the brand.

Durant also released the endorsement news on his Weibo. It is the first time that Durant signed with the Chinese car brand. Durant’s contract with Trumpchi Gacmotor was a one-year nearly a million and half dollars contract.

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Chengdu Football Association Partners with Olympique Lyonnais

On October 31, Chengdu Football Association officially signed with Olympique Lyonnais. This cooperation has also played a positive role in expanding the international market for  Olympique Lyonnais and enhancing its influence in China.

The Olympique Lyonnais has a first-class youth training base in Europe, an outstanding team of youth training coaches, and adheres to the scientific youth training. The Chengdu Football Association will select outstanding football talents from the region and even the whole country.

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Beijing Builds the First 5G Industrial Park to Supports  2022 Olympic Winter Games

Beijing 2022 Olympic Winter Games will launch 5G mobile networks. And the first 5G industrial park will be built in Beijing through the operation with China Uincom and Shougang Group.

5G mobile networks will be applied to the venue management, event experience, media communication and daily training of the Beijing 2022 Olympic Winter Games and Beijing 2022 Winter Paralympic Games. Both the audience and the media will have the 5G experience. The photos, videos and VRs taken by the media can be instantly recorded.

The 5G mobile network industrial park will create such ‘sports +’ industries as sports fitness, sports and leisure, event services, sports technology, sports business, sports exhibition, sports finance.

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Geely Auto Becomes the Title Sponsor of Ningbo International Marathon

On October 28, 2018 Geely Auto Ningbo International Marathon was held in Hangzhou. As a title sponsor, Geely Auto participated in the whole event and expresses the vision of a future lifestyle that is green and healthy.

The Ningbo International Marathon is an international sporting event that is widely coummunicated and highly involved in China. This event attracts 10,000 runners from 15 countries and regions.

As the leading enterprise of Chinese automobile brand, Geely Auto has gradually developed into the world’s top 500 enterprises, ranking first among the top 100 private enterprises in Zhejiang province. Since 2016, Geely Auto’s annual sales have continued to exceed one million, making it the number one in China.

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KELME Embraces 2018 AUSF Football Cup as a Title Sponsor

On October 31, KELME officially announces that it had become the title sponsor of 2018 Asian University Sports Federation Football Cup.

The KELME 2018 AUSF Football Cup will be held in Jinjiang from October 29 to November 11, 2018. KELME is constantly involved in international sports events and the international market. KELME attracts consumers through products that combine professionalism and trends.

This cooperation is a new begining to the commercialization model of Jinjiang City, which is organized by the sponsors and partners, etc. It fully demonstrates the win-win spirit and vigorously promotes the important platform of Jinjiang Sports City.

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Shuhua Sports Signs with International School Sport Federation

On October 26, Shuhua Sports and the International China Sports Federation reached a three-year strategic cooperation to jointly promote the development of youth sports and the 2020 World Middle School Games.

In 2020, the World Middle School Games will be held in Jinjiang, where Shuhua is located. Shuhua Sports will help the event through professional and scientific sports and health solutions to develop sports among the world’s middle school students.

Shuhua Sports specializes in sports products and fitness equipment production. Shuhua sports hopes to use the resources and advantages of the International School Sports Federation through cooperation with the events and continuously enhance the reputation and influence of the brand.

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