China Sports Weekly Highlight

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Here are the top 7 sports business news in China that you CANNOT miss over the last week.

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China CITIC Bank and Real Madrid C.F. Launches Fan Exclusive Credit Card

On November 21, China CITIC Bank and Real Madrid C.F. officially reached a cooperation to launch the first credit card for fans of Real Madrid C.F. in China. It provides CITIC Bank credit card financial services to fans and explores the cross-border integration of “finance + sports”.

There are over 150 million fans of Real Madrid C.F. in China. Base on a large number of fans, this cooperation creates a status symbol and exclusive logo for fans. This product has also built a communication platform between China CITIC Bank and fans, bringing Chinese fans and favorite teams together. This cooperation will support the integration of card payment, consumer finance and football.

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FC Barcelona Opens Largest Oversea Barca Experience in China

On November 19, China’s first Barca Experience officially opened in the coastal city of Haikou, Hainan Province., which is the largest overseas experience center of FC Barcelona.

The experience center is composed of an interactive museum of approximately 4,000 square meters and an official store of approximately 900 square meters. In the interactive museum, the large screen plays the important historical moments of FC Barcelona.

The center attracted Barcelona fans from all over the country. It will bring Chinese football fans a better understanding of Barcelona’s excellent football culture.

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Sinobo Group Becomes Major Shareholder of SK Slavia Praha F.C.

On November 20, Sinobo Group becomes the new major shareholder of SK Slavia Praha F.C. and the current owner – Citic Group – remains minority shareholder. Slavia stadium in Eden will name the new owner – Sinobo Stadium.

“I believe the cooperation will deepen the friendship between Prague and Beijing. Football is a universal culture connecting the World. Both of us will benefit from it.” Sinobo Chairman of Board Zhou Jinhui said during the celebration.

Sinobo Group founded in 2005, is a Chinese real estate development company. It owns Beijing Sinobo Guoan Football Club.

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Evergrande Group Sets up a US 7.2 Million Dollars Youth Training Project in Spain

From 2019, Evergrande Group will invest 7.2 million US dollars each year to hold the ” Evergrande Cup” Madrid Football Championships U14-U18 in Spain. It will invite the highest-ranking teams of the same age group in Madrid to ensure players from Evergrande Football School’s Spanish campus have high-quality competitions to play every week.

The Championships will help students continue to improve their athleticism and accelerate the growth from young players to outstanding professional players. The competition will lay a solid foundation for the players of Evergrande Football School’s Spanish campus to enter the European professional football league.

Evergrande Group is a technology-enabled company, setting its foothold in real estate and taking cultural tourism and health care as two pillars. It owns Guangzhou Evergrande Taobao Football Club.

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Millennium Hotels and Resorts Partners with Chelsea Football Club

On November 22, Millennium Hotels and Resorts had signed an exclusive global hotel partnership with Chelsea Football Club. Chinese guests and Chelsea fans will have the opportunity to get more customized accommodation and football experience. The press conference was held at the Millennium Seagull Hotel in Shanghai.

The Millennium Group has always attached great importance to the Chinese market. Chelsea Football Club is also a popular Premier League team in China. This cooperation will bring a unique and unforgettable experience for Chinese fans.

This strong cooperation will not only help to enhance the brand awareness of both parties in the world, but also develop the service of Millennium International Hotel Group.

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UFC Performance Institute Shanghai Opens in 2019

On November 20, UFC officially announced that it plans to start operating the world’s largest MMA training and development center in Shanghai.

UFC Performance Institute Shanghai will be the training center for fighters in China and Asia Pacific. UFC will also build the training center as its headquarters in Asia, providing accommodation for UFC staff and training center coaches, including MMA, strength, sports science, physiotherapy and nutrition. UFC can produce and broadcast events and other original programming in the center.

UFC Performance Institute Shanghai will form a team of top coaches to create a superior sports training system to provide professional support for athletes in all fields.

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KELME Sponsors 2018 IRONMAN 70.3 Xiamen

KELME provided professional services and equipment to support the 2018 IRONMAN 70.3 Xiamen on November 18.

As an internationally known sports brand, KELME hopes to support the urban cultural construction of Xiamen by sponsoring the important international competition of the 2018 IRONMAN 70.3 Xiamen and contribute to the development of sports in China. “Improving the miracle” is both the spiritual label of the IRONMAN sport and the entrepreneurial spirit and cultural charm of KELME.

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