China Sports Weekly Highlight

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Here are the top 10 sports business news in China that you CANNOT miss over the last two weeks.

FC Schalke 04 Opens a China Office in Shanghai

FC Schalke 04 opened a China office in Shanghai. It is an important step of FC Schalke 04’s market expansion strategy. The office is in charge of all activities in China.

“Football is rapidly growing in China, we want to further strengthen our position. We now have the opportunity to further grow and improve our contact with the fans and to deepen our partnerships with sponsors and media representatives,” said Schalke’s Marketing Director, Alexander Jobst.

Schalke 04, the government of Jiangsu and CSL Club Hebei China Fortune FC reached an agreement to support young talent in Chinese football.

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Madai Wealth Becomes Sponsor for 2019 FIBA Basketball World Cup

FIBA signed with Madai Wealth as a new sponsor for the 2019 FIBA Basketball World Cup.

Madai Wealth is an Internet financial services platform invested by shareholder CITIC PE. Depending on advanced technology, extensive range of financial products and a strict risk control system, Madai Wealth provides a fast and professional financial demand solution for borrowers, attractive investment opportunity for investors, and offers safe, efficient and reliable Internet financial services.

Madai Wealth will organize more brand promotion activities for their 3.29 million users around the FIBA Basketball World Cup.

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ByteDance and NBA Announces Global Partnership

On November 27, NBA and ByteDance announced a long-term global partnership.

ByteDance will deliver NBA content to fans in China through its Douyin, Toutiao and Xigua Video platforms. The extensive NBA content includes daily NBA game highlights, photos and news throughout the regular season, NBA All-Star, the NBA Playoffs and The Finals. This partnership will satisfy the growing demand of content from fans and provide users with more timely, efficient and exciting NBA content.

ByteDance, established in 2012, is a leading technology company operating a range of content platforms. The platforms inform, entertain, and inspire people across language, culture and geography.

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Vivo and NBA Announces Partnership in Philippines

vivo, a Chinese leading smart phone brand signed a multiyear partnership with NBA to become the official partner and the official smart phone of the NBA in Philippines.

As the official partner of Jr. NBA Philippines and NBA 3X Philippines, vivo will organize interactive fan events to showcase its latest mobile devices. vivo will provide Philippines fans with a new way to experience the NBA through co-branded NBA content including NBA game highlights, vignettes and photos. This kind of cooperation will create a strong connection between NBA fans and potential vivo consumers.

vivo is a technology company that pursues technology and fashion. It provides smart products and services including 5G, artificial intelligence, photography and design.

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NFL and Youku Announce a Digital Partnership in China

On December 14, the National Football League (NFL) and Youku, Alibaba Group’s video entertainment platform, announced a digital partnership in China.

Youku will bring fans high-quality contents including game highlights and behind-the-scenes stories from NFL games such as the Super Bowl, NFL Kickoff, Thanksgiving, and the NFL International series. Additionally, video content from NFL Films around NFL calendar events such as the NFL Draft will also be made available.

This cooperation is the combination of the world’s top professional American football league and China’s leading digital video platform. It will attract Chinese fans to enjoy the NFL and open up the Chinese market.

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LaLiga to Cooperate with Kunming Government

On December 4, LaLiga signed a memorandum of strategic cooperation with Kunming Government.

In addition to launching La Liga International Football School, La Liga will also provide advice and support in football event organization, coach and player training to help establish a youth training system and a high-level coaching team in Kunming, China.

La Liga will organize La Liga Legends tour, Youth Championships and other events. Outstanding youth teams will have the chance to play in the football championships and campus projects held in Spain. This will train more excellent players for Chinese football and achieve a win-win situation for the two parties.

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Chengdu Hosts the 2021 Summer Universiade

The International University Sports Federation, the city of Chengdu and the Federation of University Sports of China signed an agreement at a meeting of the FISU’s Steering Committee on December 13, identifying Chengdu as the host city of the 2021 Summer Universiade.

The Chengdu delegation made a presentation on accommodation, transportation, venues, security. They elaborated on China’s participation in international university sports and the promotion of international university sports development.

The competition will be held from August 8 to 19, 2021. There will be 18 sports such as basketball, volleyball, track and field, and swimming, with over 10000 athletes and officials from approximately 170 countries and regions in the world gathering in Chengdu.

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Samsung Becomes Jiangsu Suning F.C. Top Sponsor for three seasons

On December 6, CSL team, Jiangsu Suning F.C. held the Samsung-Jiangsu Suning Football Club 2019-2021 Sponsorship Signing Ceremony in Nanjing. Korean telcom brand Samsung will become the club’s top sponsor on the 2019-2021 season. Samsung’s name will appear on the front and back of the club’s home & road shirts.

Based on the recognition of Jiangsu Suning F.C. brand concept and value, Samsung cooperates with Suning F.C. to improve the sales performance of its mobile phones in the Chinese market. The two parties will further cooperation in all aspects of football to enhance the strength of the team and promote the development of Chinese football.

Suning, the holding group of Jiangsu F.C.,founded in 1990 in nanjing, jiangsu province. After 26 years of development, Suning is now China’s leading commercial retail enterprises, ranking among the top three private-owned enterprises in China.

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2019 Football Legends Cup-China set to be played in Sichuan

On December 14, IFDA World Legends Series-Football Legends Cup-China held a press conference in Chengdu. The event will be held on March 22-24, 2019. Nearly 100 football superstars such as Rivaldo, Totti, Baggio, Djorkaeff, Puyol and Batistuta will join the event.

The IFDA World Legend Series are hosted by the International Football Development Association (IFDA). The IFDA World Legend Series will attract the investment of many top international football resources and promote the wider and deeper communication Chinese football.

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MIGU and NBA Announces NBA Content Partnership

On December 7, NBA and MIGU announced a long-term partnership in Guangzhou.

Two parties will deliver extensive NBA content in mainland China, Hong Kong and Macau including daily NBA game highlights, behind-the-scenes videos, original programming and classic NBA games. MIGU and the NBA will work together to explore new technologies to provide the better viewing experience, including 4K resolution and virtual reality. The two parties can leverage advantages in premium content production and media operations to bring a higher-quality experience to users.

MIGU is a professional integrated subsidiary of China Mobile, established for providing digital content products, operation and services in the Internet mobile field.

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