Market Value for Winter transfers


KPMG Football Benchmark releases updated transfer market valuations ahead of the winter transfer

Jadon Sancho, Kylian Mbappé and Raheem Sterling – the three forwards lead the pack of top footballers whose market value increased most in the past 4 months. Englishman Sancho from Borussia Dortmund leads the way (increase of EUR 28.2m) before two other wingers, PSG and France forward Mbappé and from Manchester City’s Sterling, who respectively experienced an increase of EUR 25.0m and EUR 24.1m.

Prior to the 2019 winter transfer period, the KPMG Football Benchmark team has released its updated estimates of market values based on the latest sporting stats, provided by Opta.

The below chart shows the top 10 increase by market value (in absolute terms) since 1 September 2018.

Although the top 3 are all forwards, the top 10 includes 3 midfielders and 3 defenders, as well. The English Premier League is represented by the most players in the chart (6), followed by the German Bundesliga (2) and the Dutch Eredivisie (1) and French Ligue 1 (1).

Interestingly, 5 of the 10 listed footballers are from England, a fact giving credit to expectations that these young talents may bring an even brighter future to English football.

More information is available on the players´ market values on the KPMG Football Benchmark website – its Player Valuation Tool includes data on more than 4,700 players from 11 different leagues. Launched in September 2018, and based on KPMG proprietary algorithms, this analytics platform enables industry stakeholders to take informed decisions around the subject of player valuation through the following features:

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Detailed sports performance metrics of each player for the ongoing season (2018/19) as well as for the last two seasons (2016/17 & 2017/18);

Comparison of selected players´ market value and sporting performance allowing evaluation and a deeper understanding of the market value components;

Evolution of the market values in comparison with the latest values (as of 1 September 2018) based on market dynamics and ongoing transfers.