The Premier League went back to hunting for a new Executive Director

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English soccer’s Premier League has turned to a new headhunting firm as it attempts to finally end its lengthy search for a new chief executive, according to The Telegraph.

The UK daily newspaper reports that the top-flight league has brought in recruiter Russell Reynolds to replace rival firm Spencer Stuart.

The Premier League is still yet to appoint a replacement for Richard Scudamore, who announced in June last year that he would be stepping down from the organisation’s top role at the end of 2018 after nearly 20 years at the helm.

In November, the Premier League named Susanna Dinnage as Scudamore’s successor, only for the global president of Animal Planet to back away from the role and remain at media giant Discovery.

The BBC then confirmed in January that Tim Davie, chief executive of the commercial division at BBC Studios, had turned down the opportunity to replace Scudamore.

Richard Masters, the Premier League’s managing director, has been serving as the organisation’s chief executive on an interim basis following the departure of Scudamore, who has since joined a new committee on golf’s European Tour, formed to drive revenue from the Ryder Cup.

The Telegraph’s report added that several figures approached by previous headhunters Spencer Stuart had said the decline in value of the Premier League’s domestic TV rights had made the prospect of replacing Scudamore an unattractive proposition. Under Scudamore’s stewardship, the competition’s domestic rights rose from approximately UK£670 million to UK£5.14 billion.

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