The Marketing Funnel for Basketball Clubs
Besides winning championships, Sports Clubs need to be economically viable and even profitable. In this…
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What is Fitness Neuromarketing and how does it work? Part 2
In the future that is already here, the majority of new product/service launches and their…
What is Fitness Neuromarketing and how does it work? Part 1
The term Neuromarketing is becoming more and more fashionable and it is doing so with…
The Dangers of Automation
The term Automation is used in Digital Marketing jargon to refer to the sum of…
What are Dashboard and KPIs really for? – Part 2
In the first part of this article, we saw an introduction to the Digital Marketing…
What are Dashboard and KPIs really for on Digital Marketing? – Part 1
In the sports facilities sector, Digital Marketing and some of its tools, such as social…