Interview: Bruno Torres – International Beach Soccer player
Bruno Torres is a Portuguese Beach Soccer reference with a humble and inspiring background. Hence,…
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Interview: Alex Ferrer, Communication Side of Turkish Airlines Euroleague Final Four 2018
EuroLeague brand awareness is in constant evolution. As so Pavlos Pavlidis and Edgar Dinis Goncalves…
2017 Turkish Airlines Euroleague Final Four Digital Impact
Turkish Airlines EuroLeague Final Four. The main product of the Elite Sports and entertainment company.…
Interview: Abigail Martin on CSR – ONE TEAM Project
One Team, Euroleague Basketball’s corporate social responsibility (CSR) program, supported by Turkish Airlines as the…
Interview: Luca Scafati on Euroleague BOCS Department
Euroleague Basketball has announced the launch of a new initiative to work with clubs across…
NBA Christmas Marketing tactics
Christmas time is a special period to promote most brands. Marketeers try to find engaging…
Kris Humphries swam faster than Michael Phelps
The 14th Pick of the 2004 NBA Draft by the Utah Jazz. A 2.06m (or…
Larry Sanders quitted the NBA world at 26
“I’m Larry Sanders. I’m a person. I’m a father. I’m an artist. I’m a writer.…
Steve Nash and the Football Impact on his Basketball Career
Stephen John Nash or simply Steve Nash. A two-time National Basketball Association Most Valuable Player.…
Ray Allen and Lebron James didn´t get into the bus
Ray Allen. The current NBA All-Time three points made leader. Persistency. Consistency. Routine. Unfortunately, rare…