Sleeve branding on Premier League – Good or bad decision?
In 2017, Premier League authorized the sponsor branding on left sleeve. However, for European football…
Author
Borussia Dortmund and the effects in the share price
As we all know the share price of the football club is related with how…
The power of role models in women’s sports with the assistance of brands
Having written about sponsorship in women’s sport, I though it would be a good addition…
Approaching women’s sports sponsorship
Recently, I have realised that people debating whether brands must rethink about sponsoring women’s sport.…
Social media on NFL
Happy 2018 everyone. Last week,I didn’t write anything but I had the chance to watch…
Social media effects for the side of IOC sponsors and for Olympian Athletes
The Alibaba Sponsorship It passed under the radar but the Chinese e-commerce business has signed…
Can Ligue 1 become Top European League after so many investments?
The past few years, many powerful foreign investors have arrived in main clubs in France…
Should Teams & Leagues Actively Engage with Fans on Twitter?
The other day I attended a web seminar about sports and in the end a…
Giannis Antetokounmpo: social media tricks to become for 2nd time All-Star Starter
With the NBA All-Star game will be this Sunday, I decided to write about Giannis…
The story behind digital growth of AS Roma
It is widely known that Roma has been growing in digital world and has been…