Riot Games signs up Mercedes-Benz for LoL as car brand grows presence in esports
Esports organisation Riot Games has signed up premium car brand Mercedes-Benz as the latest sponsor…
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Telefónica’s Movistar Plus retains Liga ACB rights to 2023
Spanish telecoms operator Telefónica has renewed its exclusive domestic broadcast rights agreement with Liga ACB,…
AC Milan bolsters sponsorship portfolio with Bioscalin renewal
Italian Serie A club AC Milan has signed a renewal to its sponsorship contract with…
Esports grouping adds international federations to membership
The Global Esports Federation has added the World Karate Federation, the International Modern Pentathlon Union…
Celtic strikes six-figure video-based sponsorship with Dahua Technology
Scottish Premiership club Celtic has entered into a sponsorship agreement with global video technology company…
Tracking apps and testing regime discussed for Tokyo Olympics
The task force set up to manage the Covid-19 threat during next year’s Olympics in…
WWE retools in-venue presentation with its ThunderDome
During World Wrestling Entertainment’s last quarterly earnings call with financial analysts, company chairman Vince McMahon…
The Big Debate | Will younger Asians be as engaged with sport as their elders?
Sport around the world faces a greater challenge to engage young people in an age…