Premier League giants Manchester United and Liverpool are among the top European clubs set to be invited to participate in a revamped and expanded Fifa…
KEY CHANGES Twenty-six teams now gain direct entry to the UEFA Champions League group stage – including the UEFA Champions League and UEFA Europa League winners –…
Orlando City have become the latest Major League Soccer (MLS) side to sign a multimedia rights deal with YouTube TV. The agreement, which runs for…
In 2017, Premier League authorized the sponsor branding on left sleeve. However, for European football shirt sleeves are considered popular sponsorship inventory like the example…
Nowadays, there are two recognized forms of player ownership rights. Firstly there is the “federative right”, granted by the Federation to a player in order…
The organising committee for Tokyo 2020 has announced its final stadium plan for soccer matches. The International Olympic Committee (IOC) executive board has approved seven…
Top-flight English soccer side Arsenal have announced a global partnership with Chinese electric vehicle manufacturer BYD Auto. The deal, which was negotiated during Arsenal’s pre-season…
DFB president Reinhard Grindel handed over the bid documents to UEFA General Secretary Theodore Theodoridis at the House of European Football in Nyon on Tuesday. He was accompanied by…
This week an analysis of Manchester United digital marketing and e-commerce strategy has been developed, as the club works on this strategy and has been standing out…
The line between professional sports and virtual sports continues to blur as more and more franchises acquire interests in eSports organisations. FC Bayern München, Paris…