UEFA is issuing a strategic communications guide to help national associations throughout Europe promote women’s football and convey messages aimed at attracting girls and women…
She is called Catarina Lavado Bajanca and she is the 11th and latest signing for the women’s football team of Benfica, a project that will…
Having written about sponsorship in women’s sport, I though it would be a good addition to the discussion the following topic. WHY? If you step back anyone…
In current years, there has been a growing recognition of the impact of competing in elite sports on the emotional and physical ill-health of athletes…
Recently, I have realised that people debating whether brands must rethink about sponsoring women’s sport. It all started from UK, where female athletes were outstanding…
Imagine a 9-year-old girl clad in shin guards and cleats. Her hair’s pulled back in a ponytail and she’s chasing a soccer ball up and…
I love it when someone accuses me of playing like a girl because these days’ girls play a lot tougher than when I was growing…
Ewa Klobukowska is a former Polish world-class sprinter, who today is mostly known not for her accomplishments, but for a different reason entirely. The year…
Nowadays, many sports companies, clubs and federations try to engage female audiences and promote women’s sports. Because of that, there is a lot of debate…
December 20th, 2016. The off-season is reaching its end, as the Australian Open is around the corner and there are also the first competitive events…
